Digital Growth Manager

Distinct Recruitment; East Midlands; On-site; GBP 38,000 - 52,000; Full time

Job summary

Distinct Recruitment is seeking a commercially focused digital professional to join a well established UK-based B2B business in the industrial and engineering sector. You will own ecommerce growth, identify revenue opportunities and use data to improve commercial performance.

Reporting to the Senior Marketing and Digital Partner, you’ll influence platform development, optimise conversion, pricing and product data, and work cross‑functionally with sales and customer service to drive growth.

Qualifications

• Experience driving growth in B2B ecommerce or commercial environments.
• Strong data-driven decision making and ability to translate insights into action.
• Familiar with ecommerce platforms (Magento/Shopify/WooCommerce) and SEO basics.

Responsibilities

• Own ecommerce growth, identify opportunities to increase sales and conversion.
• Develop initiatives for customer acquisition, retention and trade account growth.
• Analyse website data and customer behaviour to improve the online journey.
• Manage product data, pricing, catalogue structure and data accuracy.
• Analyse sales and website data to uncover trends and drive decisions.
• Build dashboards, KPIs and reporting to track performance.
• Utilise CRM/ERP/ecommerce systems to improve efficiency.
• Collaborate with customer service and sales to enhance the commercial experience.
• Identify opportunities to develop new product categories and revenue streams.

Skills

Commercial mindset

Data analysis

Google Analytics

Ecommerce platforms

Job description

The Opportunity

This is an opportunity for a commercially focused digital professional to join a well established UK based B2B business operating within the industrial and engineering sector, with a strong reputation for quality, technical expertise and customer service.

Reporting to the Senior Marketing and Digital Partner, you'll play a key role in growing the ecommerce business, identifying new revenue opportunities and using customer, sales and website data to improve commercial performance. This is a hands‑on position that combines ecommerce, digital, commercial analysis and customer growth, making it well suited to someone who enjoys seeing the direct impact of their work.

You'll have the opportunity to influence how the ecommerce platform develops, from improving conversion and customer experience through to product data, pricing, acquisition, retention and trade account growth.

Key Responsibilities

• Ecommerce Growth - Take ownership of the ecommerce platform, identifying and implementing opportunities to increase sales, improve conversion and deliver sustainable revenue growth.
• Customer Acquisition & Retention - Develop initiatives to attract new customers, improve retention and increase the value and engagement of existing trade accounts.
• Website & Customer Experience - Analyse website performance and customer behaviour to identify opportunities to improve the online journey, conversion rates and overall customer experience.
• Product & Catalogue Management - Manage product information, pricing, catalogue structure and data accuracy, ensuring customers have access to clear and reliable product information.
• Commercial Analysis - Analyse sales, customer and website data to identify trends, opportunities and areas for improvement, using insight to support commercial decision‑making.
• Reporting & KPIs - Build and maintain dashboards, KPIs and management information to track performance and provide clear visibility of ecommerce and commercial activity.
• Systems & Processes - Make effective use of CRM, ERP and ecommerce systems to improve efficiency, customer experience and commercial performance.
• Customer & Sales Support - Work closely with customer service and sales teams to improve customer satisfaction, loyalty and the overall commercial experience.
• New Revenue Opportunities - Identify opportunities to develop new product categories, services and revenue streams.
• Stakeholder Management - Work collaboratively with internal teams, suppliers and external partners to deliver growth initiatives and improve the ecommerce proposition.

About You

we’re looking for someone with a strong commercial and digital mindset, who is comfortable working with data and using insight to make decisions.

You’ll ideally have experience driving growth within a B2B ecommerce, sales or commercial environment, with a demonstrable track record of improving revenue or commercial performance.

You’ll be confident working with ecommerce platforms, product data, CRM/ERP systems and spreadsheets, with strong Google Analytics experience.

You’ll also need to be highly organised, commercially aware and comfortable managing multiple priorities, with excellent attention to detail and a genuine focus on data accuracy.

Experience within a technical B2B product environment would be advantageous, but isn’t essential. Knowledge of platforms such as Magento, Shopify or WooCommerce, alongside SEO, conversion optimisation, ecommerce best practice, agency management, AI or automation would also be beneficial.

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