Hybrid Digital Acquisition Lead — UK & Ireland

Allianz UK; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading financial services company is looking for a Digital Acquisition Lead in Greater London. The role involves developing digital acquisition strategies, managing multi-channel campaigns, and optimizing lead generation efforts. The ideal candidate should have over five years of experience in B2B digital acquisition, preferably within an insurance or financial services setting. Strong skills in performance marketing, budget management, and cross-functional collaboration are essential. The company offers a hybrid working model and a comprehensive benefits package.

Benefits

Life assurance

Health cash plan

Income Protection

Employee Share Incentive Plan

Various discounts on insurance

Qualifications

• Minimum 5 years’ experience managing B2B digital acquisition.
• Experience in a B2B insurance or financial services context preferred.
• Demonstrated ability to manage substantial digital budgets.

Responsibilities

• Develop and implement digital acquisition strategies.
• Plan and execute multi-channel marketing campaigns.
• Collaborate with sales to align campaigns with objectives.

Skills

B2B digital acquisition management

Performance reporting

Digital marketing channels expertise

Campaign planning and execution

Project management

Cross-functional collaboration

Agency management

Education

Degree-level marketing qualification or equivalent

Job description

A leading financial services company is looking for a Digital Acquisition Lead in Greater London. The role involves developing digital acquisition strategies, managing multi-channel campaigns, and optimizing lead generation efforts. The ideal candidate should have over five years of experience in B2B digital acquisition, preferably within an insurance or financial services setting. Strong skills in performance marketing, budget management, and cross-functional collaboration are essential. The company offers a hybrid working model and a comprehensive benefits package.