Hybrid ABM & Market Insight Specialist

Veolia; Stafford; Hybrid; GBP 27,000 - 33,000; Full time

Benefits offered by this job

25 days annual leave

Company pension

Discounts on groceries and retailers

Health and wellbeing resources

Paid volunteering day

Training and development opportunities

Stream - financial wellbeing support

Job summary

Veolia is seeking an Account Based Marketing Market Research Executive to support ABM strategy, conduct high-value account research, and develop insights for campaigns. The role involves cross-functional collaboration with marketing, business development, and policy teams to ensure messaging resonates with key decision-makers.

The ideal candidate will have B2B marketing experience, strong research capabilities, and proficiency with market intelligence and CRM tools.

Qualifications

• Marketing experience, preferably in a B2B environment.
• Proven track record of cross-functional working.
• Integrated marketing experience.
• Market Research experience.
• Market intelligence and competitive analysis experience.
• Strong research methodology and insights generation.
• Stakeholder mapping experience.
• Project management experience (desirable).
• Account management experience (desirable).
• Salesforce & Marketing Cloud experience (desirable).
• Brand marketing experience (desirable).

Responsibilities

• Support the ABM Manager in delivering the ABM strategy.
• Conduct research on high-value target accounts and stakeholders.
• Develop insights reports and persona mapping for accounts.
• Prepare recommendations for campaign development.
• Collaborate to use media resonance and social listening for insights.
• Support multi-channel ABM campaigns using the marketing tech stack.
• Coordinate with cross-functional teams to align messaging and channels.
• Build relationships across target accounts to deliver marketing qualified contacts.
• Ensure GDPR compliant data for campaigns.

Skills

ABM strategy

Market research

Cross-functional work

Market intelligence

Competitive analysis

Research methodology

Stakeholder mapping

Project management

Salesforce Marketing Cloud

Brand marketing

Job description

Veolia is seeking an Account Based Marketing Market Research Executive to support ABM strategy, conduct high-value account research, and develop insights for campaigns. The role involves cross-functional collaboration with marketing, business development, and policy teams to ensure messaging resonates with key decision-makers.

The ideal candidate will have B2B marketing experience, strong research capabilities, and proficiency with market intelligence and CRM tools.