ABM Research & Campaign Specialist

Veolia; Cannock Chase; Hybrid; GBP 27,000 - 33,000; Full time

Benefits offered by this job

Annual leave 25 days

Company pension

Retail discounts

Health & wellbeing resources

Volunteer day

Training & development

Financial wellbeing support

Job summary

Veolia is seeking an Account Based Marketing Market Research Executive to join our Cannock hybrid office. The role offers £30,000 dependent on experience plus bonus and other Veolia benefits, with 40 hours per week.

The ideal candidate will support the ABM Manager, conduct in-depth research on high-value accounts, develop insights reports, and help craft campaigns across multiple channels while ensuring GDPR-compliant data handling.

Qualifications

• Marketing experience in a B2B environment is essential.
• Strong market research experience and insights generation.
• Proven ability to work across functions and teams.
• Experience mapping stakeholders and personas.
• Experience with integrated marketing approaches.
• Familiarity with research methodologies and insights-driven campaigns.

Responsibilities

• Support ABM Manager in delivering the ABM strategy.
• Research high-value target accounts, stakeholders, competitors, and offerings.
• Develop stakeholder maps and persona development for key accounts.
• Provide research recommendations and strategic insights for campaigns.
• Use media resonance and social listening tools for ABM insights.
• Assist in multi-channel ABM campaigns using marketing tech stack.
• Coordinate with marketing, business development, policy and technical teams.
• Build relationships across target accounts to deliver marketing qualified contacts.
• Ensure GDPR-compliant data for campaigns.
• Develop personal development plans to stay updated in marketing.
• Establish relationships across business units linked to ABM.
• Be a key contact for wider stakeholders beyond senior leadership.
• Foster progressive rapport with business development leads.
• Monitor sector trends and customer relationships for marketing opportunities.

Skills

Marketing experience

Market Research

Cross-functional collaboration

Stakeholder mapping

Integrated marketing

Research methodology

Tools

Salesforce

Marketing Cloud

Job description

Veolia is seeking an Account Based Marketing Market Research Executive to join our Cannock hybrid office. The role offers £30,000 dependent on experience plus bonus and other Veolia benefits, with 40 hours per week.

The ideal candidate will support the ABM Manager, conduct in-depth research on high-value accounts, develop insights reports, and help craft campaigns across multiple channels while ensuring GDPR-compliant data handling.