Account Based Marketing Executive

Veolia Group; Kingswood; Hybrid; GBP 26,000 - 35,000; Full time

Benefits offered by this job

25 days annual leave

Pension scheme

Discounts on groceries and retailers

Health, mental and financial well‑be\-

Volunteer day

Training and development opportunities

Financial wellbeing support

Job summary

Veolia is seeking an Account Based Marketing Market Research Executive to support the ABM strategy and deliver insights for high-value accounts. The role involves deep market research, stakeholder mapping, and cross-functional collaboration to ensure messaging resonates with target decision makers.

You will work with marketing and business teams to develop personas, reports, and strategic recommendations while managing data in compliance with GDPR.

Qualifications

• Marketing experience in a B2B environment is essential.
• Proven track record of cross-functional collaboration.
• Integrated marketing campaigns experience required.
• Market research and competitive analysis skills.
• Stakeholder mapping and project management capability.

Responsibilities

• Support ABM Manager in delivering the ABM strategy.
• Research high-value target accounts and stakeholders.
• Develop insights reports with persona development.
• Prepare strategic recommendations for campaigns.
• Collaborate across teams to align messaging and channels.
• Ensure GDPR compliant data for campaigns.

Skills

Marketing experience

Cross-functional

Integrated marketing

Market Research

Market intelligence

Research methodology

Stakeholder mapping

Project management

Account management

Salesforce

Marketing Cloud

Brand marketing

Job description

Ready to find the right role for you? Account Based Marketing Market Research Executive Salary: £30,000 dependant on experience plus bonus and other Veolia benefits Hours: 40 hours per week Location:Hybrid working in our Cannock office When you see the world as we do, you see the chance to help the world take better care of its resources and help it become a better place for everyone. It's why we're looking for someone who's just as committed as we are, to push for genuine change and bring our ambition of Ecological Transformation to life. We know that everyone here at Veolia can help us work alongside our communities, look after the environment and contribute to our inclusive culture.

What we can offer you:

• 25 days of annual leave
• Access to our company pension scheme
• Discounts on everything from groceries to well known retailers
• Access to a range of resources to support your physical, mental and financial health; so you can lean on us whenever you need to
• One paid days leave every year to volunteer and support your community
• Ongoing training and development opportunities, allowing you to reach your full potential
• Stream - Employee financial wellbeing support: early access to your earned pay, savings, budgeting, financial coaching & rewards.

Key responsibilities:

• Accountable for supporting the ABM Manager in the delivery of the ABM strategy.
• Conduct comprehensive research of high-value target accounts, key stakeholders, competition and the offering to ensure communication resonates with the right decision makers.
• Develop in-depth insights reports for key accounts including comprehensive stakeholder mapping and individual persona development.
• Prepare research recommendations and strategic insights for campaign development.
• Work with the communications to utilise media resonance and social listening tools to gather insights for ABM campaigns.
• Support in the execution of multi-channel ABM campaigns across current marketing automation software.
• Utilising full Marketing tech stack.
• Collaborate with cross-functional teams, including wider marketing, business development, policy and technical to ensure alignment and maximise the impact of ABM initiatives.
• Ensuring the alignment of messaging, content and delivery channels, as well as managing expectations of projects and working to a deadline to support the team and wider business.
• Responsible for relationship building and nurturing across target accounts to deliver marketing qualified contacts.
• Ensuring all Marketing generated data is managed legally and appropriately
• Ownership of personal development plan to self-develop in marketing and professional skills, ensuring you are keeping on top of your specialism and up-to-date on prospect news and new trends in the marketing industry.
• Responsible for establishing relationships across the business units that ABM directly links into
• Responsible for becoming a key point of contact for wider stakeholders outside of senior leadership teams
• Responsible for developing progressive rapport with designated business development leads
• Responsible for keeping on top of sector trends and developing relationships with customers when marketing opportunities arise
• Responsible for GDPR managed data to utilise in campaigns

What we're looking for:

• Marketing experience, preferably in a B2B environment - essential
• Proven track record of cross-functional working - essential
• Integrated marketing - essential
• Market Research - essential
• Market intelligence and competitive analysis - essential
• Research methodology and insights driven generation - essential
• Stakeholder mapping - essential
• Project management - desirable
• Account management - desirable
• Salesforce & Marketing Cloud experience - desirable
• Brand marketing - desirable

We're proud to have been named as one of The Sunday Times Best Places to Work for three consecutive years in 2023, 2024 and 2025. This consistent recognition reflects our commitment to our people, demonstrating that Veolia is not just transforming the environment, we're also transforming what it means to have a rewarding, purposeful career. We're dedicated to supporting you throughout your application journey, offering adjustments where reasonable and appropriate.

As a proud Disability Confident Employer, we will offer an interview to applicants with a disability or long-term condition who opt-in to the Disability Confident scheme, and meet the minimum criteria for our roles. We're also committed to ensuring that all applicants and colleagues receive fair treatment without discrimination on any grounds, aiming to create a diverse and inclusive workplace where everyone can thrive.

Ready to see the world as we do? Who is Veolia? Where other people see waste, our community here at Veolia see opportunity. We're determined to push for ecological transformation through waste, water and energy, and are committed to getting the tough jobs done. And most importantly, we see the potential of every member of our team, and are giving them the chance to realise it with us. Whether it's their potential, their commitment or their impact, we see it all. And with our values being community spirit, responsibility, innovation, customer focus and respect they keep us focused on those who matter – all 14,000+ of our employees, our customers and our communities too.