Account Based Marketing Executive

Veolia; Stafford; Hybrid; GBP 27,000 - 33,000; Full time

Benefits offered by this job

25 days annual leave

Company pension

Discounts on groceries and retailers

Health and wellbeing resources

Paid volunteering day

Training and development opportunities

Stream - financial wellbeing support

Job summary

Veolia is seeking an Account Based Marketing Market Research Executive to support ABM strategy, conduct high-value account research, and develop insights for campaigns. The role involves cross-functional collaboration with marketing, business development, and policy teams to ensure messaging resonates with key decision-makers.

The ideal candidate will have B2B marketing experience, strong research capabilities, and proficiency with market intelligence and CRM tools.

Qualifications

• Marketing experience, preferably in a B2B environment.
• Proven track record of cross-functional working.
• Integrated marketing experience.
• Market Research experience.
• Market intelligence and competitive analysis experience.
• Strong research methodology and insights generation.
• Stakeholder mapping experience.
• Project management experience (desirable).
• Account management experience (desirable).
• Salesforce & Marketing Cloud experience (desirable).
• Brand marketing experience (desirable).

Responsibilities

• Support the ABM Manager in delivering the ABM strategy.
• Conduct research on high-value target accounts and stakeholders.
• Develop insights reports and persona mapping for accounts.
• Prepare recommendations for campaign development.
• Collaborate to use media resonance and social listening for insights.
• Support multi-channel ABM campaigns using the marketing tech stack.
• Coordinate with cross-functional teams to align messaging and channels.
• Build relationships across target accounts to deliver marketing qualified contacts.
• Ensure GDPR compliant data for campaigns.

Skills

ABM strategy

Market research

Cross-functional work

Market intelligence

Competitive analysis

Research methodology

Stakeholder mapping

Project management

Salesforce Marketing Cloud

Brand marketing

Job description

Account Based Marketing Market Research Executive

Salary: 30,000 dependant on experience plus bonus and other Veolia benefits

Hours: 40 hours per week

Location: Hybrid working in our Cannock office

When you see the world as we do, you see the chance to help the world take better care of its resources and help it become a better place for everyone. It's why we're looking for someone who's just as committed as we are, to push for genuine change and bring our ambition of Ecological Transformation to life.

We know that everyone here at Veolia can help us work alongside our communities, look after the environment and contribute to our inclusive culture.

What we can offer you:

• 25 days of annual leave
• Access to our company pension scheme
• Discounts on everything from groceries to well known retailers
• Access to a range of resources to support your physical, mental and financial health; so you can lean on us whenever you need to
• One paid days leave every year to volunteer and support your community
• Ongoing training and development opportunities, allowing you to reach your full potential
• Stream - Employee financial wellbeing support: early access to your earned pay, savings, budgeting, financial coaching & rewards.

Key responsibilities:

• Accountable for supporting the ABM Manager in the delivery of the ABM strategy.
• Conduct comprehensive research of high-value target accounts, key stakeholders, competition and the offering to ensure communication resonates with the right decision makers.
• Develop in-depth insights reports for key accounts including comprehensive stakeholder mapping and individual persona development.
• Prepare research recommendations and strategic insights for campaign development.
• Work with the communications to utilise media resonance and social listening tools to gather insights for ABM campaigns.
• Support in the execution of multi-channel ABM campaigns across current marketing automation software. Utilising full Marketing tech stack.
• Collaborate with cross-functional teams, including wider marketing, business development, policy and technical to ensure alignment and maximise the impact of ABM initiatives. Ensuring the alignment of messaging, content and delivery channels, as well as managing expectations of projects and working to a deadline to support the team and wider business.
• Responsible for relationship building and nurturing across target accounts to deliver marketing qualified contacts.
• Ensuring all Marketing generated data is managed legally and appropriately
• Ownership of personal development plan to self-develop in marketing and professional skills, ensuring you are keeping on top of your specialism and up-to-date on prospect news and new trends in the marketing industry.
• Responsible for establishing relationships across the business units that ABM directly links into
• Responsible for becoming a key point of contact for wider stakeholders outside of senior leadership teams
• Responsible for developing progressive rapport with designated business development leads
• Responsible for keeping on top of sector trends and developing relationships with customers when marketing opportunities arise
• Responsible for GDPR managed data to utilise in campaigns

What we're looking for;

• Marketing experience, preferably in a B2B environment - essential
• Proven track record of cross-functional working - essential
• Integrated marketing - essential
• Market Research - essential
• Market intelligence and competitive analysis - essential
• Research methodology and insights driven generation - essential
• Stakeholder mapping - essential
• Project management - desirable
• Account management - desirable
• Salesforce & Marketing Cloud experience - desirable
• Brand marketing - desirable

We're proud to have been named as one of The Sunday Times Best Places to Work for three consecutive years in 2023, 2024 and 2025. This consistent recognition reflects our commitment to our people, demonstrating that Veolia is not just transforming the environment, we're also transforming what it means to have a rewarding, purposeful career.

We're dedicated to supporting you throughout your application journey, offering adjustments where reasonable and appropriate. As a proud Disability Confident Employer, we will offer an interview to applicants with a disability or long-term condition who opt-in to the Disability Confident scheme, and meet the minimum criteria for our roles.

We're also committed to ensuring that all applicants and colleagues receive fair treatment without discrimination on any grounds, aiming to create a diverse and inclusive workplace where everyone can thrive.