ABM Strategy & Research Lead (Hybrid)

U816 Veolia ES (UK) Limited; Kingswood; Hybrid; GBP 26,000 - 35,000; Full time

Benefits offered by this job

25 days annual leave

Pension scheme

Discounts on groceries and retailers

Health, mental and financial well‑be\-

Volunteer day

Training and development opportunities

Financial wellbeing support

Job summary

Veolia is seeking an Account Based Marketing Market Research Executive to support the ABM strategy and deliver insights for high-value accounts. The role involves deep market research, stakeholder mapping, and cross-functional collaboration to ensure messaging resonates with target decision makers.

You will work with marketing and business teams to develop personas, reports, and strategic recommendations while managing data in compliance with GDPR.

Qualifications

• Marketing experience in a B2B environment is essential.
• Proven track record of cross-functional collaboration.
• Integrated marketing campaigns experience required.
• Market research and competitive analysis skills.
• Stakeholder mapping and project management capability.

Responsibilities

• Support ABM Manager in delivering the ABM strategy.
• Research high-value target accounts and stakeholders.
• Develop insights reports with persona development.
• Prepare strategic recommendations for campaigns.
• Collaborate across teams to align messaging and channels.
• Ensure GDPR compliant data for campaigns.

Skills

Marketing experience

Cross-functional

Integrated marketing

Market Research

Market intelligence

Research methodology

Stakeholder mapping

Project management

Account management

Salesforce

Marketing Cloud

Brand marketing

Job description

Veolia is seeking an Account Based Marketing Market Research Executive to support the ABM strategy and deliver insights for high-value accounts. The role involves deep market research, stakeholder mapping, and cross-functional collaboration to ensure messaging resonates with target decision makers.

You will work with marketing and business teams to develop personas, reports, and strategic recommendations while managing data in compliance with GDPR.