ABM Market Research & Campaign Specialist

Confidential; Cannock; Hybrid; GBP 27,000 - 33,000; Full time

Benefits offered by this job

Annual leave 25 days

Pension scheme

Discounts on retailers

Health & wellbeing resources

Volunteer day

Training & development

Employee financial wellbeing support

Job summary

Veolia is seeking an Account Based Marketing Market Research Executive to support the ABM strategy with in-depth account research and stakeholder mapping. A strong emphasis is placed on developing insights, personas and strategic recommendations for campaigns.

You will collaborate across marketing, business development and policy teams to ensure consistent messaging, timely delivery and data protection compliance, while contributing to the company’s ecological transformation goals.

Qualifications

• Marketing experience in a B2B environment is essential.
• Proven cross-functional collaboration across teams.
• Integrated marketing and market research proficiency.
• Strong market intelligence and competitive analysis skills.
• Solid research methodology and insights generation.
• Expert stakeholder mapping capabilities.
• Experience with Salesforce and Marketing Cloud is desirable.

Responsibilities

• Support ABM Manager in delivering the ABM strategy.
• Research high-value target accounts and stakeholders.
• Develop insights reports with persona mapping.
• Provide recommendations for campaigns and campaigns development.
• Use media resonance and social listening for ABM insights.
• Assist in multi-channel ABM campaigns using the marketing tech stack.
• Collaborate cross-functionally to align messaging and channels.
• Build relationships across target accounts to generate marketing qualified contacts.
• Ensure data used in campaigns is GDPR-compliant.

Skills

Marketing experience

Cross-functional collaboration

Integrated marketing

Market research

Market intelligence

Competitive analysis

Research methodology

Stakeholder mapping

Tools

Salesforce

Marketing Cloud

Job description

Veolia is seeking an Account Based Marketing Market Research Executive to support the ABM strategy with in-depth account research and stakeholder mapping. A strong emphasis is placed on developing insights, personas and strategic recommendations for campaigns.

You will collaborate across marketing, business development and policy teams to ensure consistent messaging, timely delivery and data protection compliance, while contributing to the company’s ecological transformation goals.