Head of Self-Serve Growth

Paddle group; Greater London; Hybrid; GBP 110,000 - 180,000; Full time

Benefits offered by this job

Stock options

Unlimited holidays

Parental leave

Retirement plan

Private healthcare

Well-being program

Learning fund

Internal training

Job summary

Paddle is seeking a Director of Self-Serve to own and scale the commercial motion of our self-serve revenue. You will set strategy, own activation, and drive unit economics across cross-functional partners including Finance, Product, Engineering, Demand Generation, Partnerships and RevOps.

You will lead a small, focused team, shape the funnel, optimize time-to-value, and leverage AI to improve velocity and quality as the motion scales globally.

Qualifications

• Deep experience in a PLG or self-serve motion in a high-growth tech business, owning funnel and revenue metrics.
• Commercial operator who owns a revenue line or segment and understands economics.
• Product-manager mindset: ruthless prioritisation and tightly scoped experiments.
• Ability to translate data into commercial recommendations and clear decisions.
• Cross-functional leadership with experience aligning diverse teams.
• Credible presence with senior stakeholders and ability to steer discussions to decisions.
• Comfort operating at both strategic and detailed levels, delivering concrete points of view.
• Experience using AI pragmatically for onboarding, segmentation, and velocity.

Responsibilities

• Own the self-serve revenue line end-to-end from acquisition to revenue and net retention.
• Set and communicate the strategic roadmap for self-serve with cross-functional alignment.
• Shape activation and time-to-value, improving onboarding and lifecycle progression.
• Define the ideal customer profile and collaborate on demand strategy.
• Coordinate with Product, Engineering, and Risk on roadmaps and cadence.
• Drive partnerships to widen distribution and monetise partner-sourced volume.
• Design and run experiments, tooling, and tracking to codify the funnel and scale.
• Own pricing and packaging to enable profitable growth.

Skills

PLG / self-serve

Revenue ownership

Cross-functional leadership

Data-driven decision making

Job description

Paddle is seeking a Director of Self-Serve to own and scale the commercial motion of our self-serve revenue. You will set strategy, own activation, and drive unit economics across cross-functional partners including Finance, Product, Engineering, Demand Generation, Partnerships and RevOps.

You will lead a small, focused team, shape the funnel, optimize time-to-value, and leverage AI to improve velocity and quality as the motion scales globally.