Growth Director: AI-Powered Brand & Revenue

Suzie Walker Executive Search Limited; Greater London; Ibrido; GBP 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

Suzie Walker Executive Search Limited in London is seeking a Growth Director (marketing, brand and commercial growth) to design, evolve and lead the commercial growth engine of a multisite consumer brand as it enters its next growth phase.

The role unites paid acquisition, creative, growth operations, martech, data analytics and CRM/retention, with deep performance marketing and AI capability essential to success; leadership and culture fit are equally important.

Competenze

• Proven track record in growth marketing and performance at scale.

Mansioni

• Own growth strategy and establish a clear, repeatable approach to where the business invests, who it targets, how it acquires, converts and retains customers, and how it measures, tests and scales.
• Scale customer acquisition while improving its quality and economics, with genuine command of channel performance, attribution and incrementality, CAC, LTV and payback, funnel conversion and the point at which additional investment creates diminishing returns.
• Treat creative as a commercial growth lever, connecting customer insight, creative strategy and channel performance, and building the capability to generate, test and optimise creative at pace.
• Establish the planning, forecasting, measurement and experimentation frameworks that make growth predictable and repeatable, creating visibility around performance and directing resource towards the highest-value opportunities.
• Ensure the marketing technology, customer data and measurement capability required to understand performance across the funnel and make increasingly sophisticated investment and prioritisation decisions.
• Set the pace on how AI is used across the growth function, building the team’s practical capability to work with it and applying clear judgement about where it creates commercial advantage and where it does not.
• Develop an intelligent approach to segmentation, personalisation and marketing automation that improves engagement, retention and lifetime value, connecting acquisition decisions to downstream customer behaviour.
• Continue to develop a strong brand as a source of customer demand and competitive advantage, understanding how longer‑term brand investment supports consideration, direct demand and acquisition efficiency.
• Develop a repeatable approach to taking a proven growth model into new markets, recognising that different locations and customer catchments can require different approaches to acquisition, investment, creative and activation.
• Lead an established team alongside agency and external partners, build the capability required for the next phase, and work closely with colleagues across Finance, Technology and Product where customer journey, conversion and technology can unlock growth.

Conoscenze

Growth marketing

Performance marketing

CRM & lifecycle

AI in growth

Leadership

Brand management

Multi-site leadership

Strumenti

CRM software

Martech stack

Descrizione del lavoro

Suzie Walker Executive Search Limited in London is seeking a Growth Director (marketing, brand and commercial growth) to design, evolve and lead the commercial growth engine of a multisite consumer brand as it enters its next growth phase.

The role unites paid acquisition, creative, growth operations, martech, data analytics and CRM/retention, with deep performance marketing and AI capability essential to success; leadership and culture fit are equally important.