Head of Sales

Living Rooms, The Hotel Alternative; Greater London; On-site; USD 200,000 - 225,000; Full time

Job summary

An established industry player is seeking a dynamic Head of Sales to spearhead their hotel and apartment sales strategy. This pivotal role involves driving revenue, building strong partnerships, and enhancing brand presence in the luxury serviced accommodation sector. You'll lead a passionate sales team, implement innovative strategies to boost occupancy, and ensure exceptional guest service. With a focus on professional development and a supportive work environment, this is an exciting opportunity to make a significant impact in a thriving business. If you're a natural leader with a proven track record in sales, we want to hear from you!

Qualifications

• Proven experience in hotel/apartment sales leadership.
• Strong network within hospitality, relocation, and real estate sectors.
• Commercially savvy with experience in managing P&Ls.

Responsibilities

• Deliver sales budget and performance targets.
• Lead and inspire the sales team with clear KPIs.
• Create and implement the annual sales and marketing plan.

Skills

Sales Leadership

Relationship Building

Negotiation Skills

Commercial Acumen

Customer Service

Education

Bachelor's Degree in Business or Hospitality

Tools

CoStar

STR

OTA Insight

Job description

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Living Rooms, The Hotel Alternative, is a family-run business that combines the comfort of home with the services of a boutique hotel. We pride ourselves on investing in our team, creating an engaging and encouraging workplace where professional development and guest satisfaction are central to everything we do.

We’re now looking for an exceptional Head of Sales to lead our hotel and apartment sales strategy, drive revenue, and establish Living Rooms as a leader in the luxury serviced accommodation sector.

The Role

As Head of Sales, you'll lead all sales initiatives for our hotel and serviced apartments, owning the strategy and delivering on ambitious revenue goals. This is a hands-on leadership role where you'll be driving the business forward, building relationships, and elevating the Living Rooms brand across our portfolio.

Your First Six Months – Focus Areas

• Proactively drive occupancy for apartments, especially long-term lets at Europa House.
• Build strong relationships with local estate agents and relocation companies.
• Strengthen and expand partnerships with agencies (e.g. SilverDoor).
• Identify and implement strategies to increase direct bookings.
• Conduct competitive analysis and optimise pricing strategies.
• Represent Living Rooms at key industry events and awards.
• Immerse yourself in each neighbourhood, networking alongside General Managers.

Key Responsibilities

Sales Strategy & Leadership

• Deliver sales budget and performance targets.
• Lead and inspire the sales team with clear KPIs.
• Create and implement the annual sales and marketing plan.
• Collaborate with Finance and Revenue teams on budgets and forecasts.
• Oversee the RFP process through Lanyon and maintain key agency relationships.
• Develop direct corporate partnerships and uncover new business.
• Attend trade shows, networking events, and local business forums.
• Utilise tools like CoStar, STR, and OTA Insight to inform strategy.

Commercial & Brand Development

• Benchmark performance against competitors and industry trends.
• Ensure brand consistency across all sales activities.
• Proactively identify revenue opportunities year-round.
• Manage and monitor the department’s P&L and ROI.
• Ensure entries for relevant industry awards to grow brand reputation.

Stakeholder Relationships

• Collaborate closely with General Managers and cross-functional teams.
• Celebrate success and publicly recognise contributions.
• Maintain clear communication with third-party suppliers and community partners.
• Foster a transparent and inclusive team culture.

Customer Focus

• Lead by example in delivering exceptional guest service.
• Understand customer needs to offer personalised, strategic solutions.
• Support the team in maintaining high levels of guest satisfaction.

What We’re Looking For

• Proven experience in hotel/apartment sales leadership.
• Strong network within hospitality, relocation, and real estate sectors.
• Commercially savvy with experience in managing P&Ls and performance reporting.
• Natural leader with the ability to inspire, drive performance, and build a culture of excellence.
• Excellent communication, negotiation, and relationship-building skills.
• Hands-on, proactive, and solutions-focused.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Hospitality

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