Head of Sales

Snappy Shopper; Greater London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm in the Q-commerce grocery sector is seeking a dynamic Head of Sales to lead growth in the convenience channel. This role combines strategic leadership with hands-on sales expertise to expand retailer partnerships and drive success in a rapidly growing marketplace. You'll develop strategies to attract high-quality retailers, ensuring their ongoing success while inspiring a motivated sales team. Join a passionate team dedicated to helping local businesses thrive and experience the excitement of a high-growth tech start-up, where your contributions will make a real impact in the community.

Benefits

Competitive Salary

Car Allowance

Professional Growth Opportunities

Dynamic Work Environment

Qualifications

• Proven track record as a Sales Leader with hands-on and strategic approaches.
• Experience in front-line sales and leading high-performing teams.

Responsibilities

• Develop strategies to attract and sign independent retailers.
• Inspire and motivate the sales team through clear communication.

Skills

Sales Leadership

Retail Sales Growth

Communication Skills

Analytical Skills

Negotiation

Problem-Solving

Tools

CRM Systems

Sales Analytics Tools

Job description

About Us

Snappy Shopper is the market leader in the growing Q-commerce convenience grocery sector, worth £41b in the UK. In addition to our independent retailers, we serve most of the major convenience store players, including Spar, Nisa, Premier and Booker.

Snappy exists to enable local high street businesses to serve their customers online so that local communities thrive, and revenue stays local. Retailers have seen revenue uplifts of between £5k and £120k per month, making the platform mission critical to local business.

Our location

We’re a Scottish start-up with a dynamic team of 125 colleagues across the UK, with offices in Dundee and Edinburgh. This is a field-based role focused on national retailer growth, requiring daily travel across key regions in the UK.

About the team

Our Central Sales team attracts and engages top-tier retailers to join the Snappy platform. We pride ourselves on understanding the needs of the sector and selecting retailers who will thrive on our platform, working closely with them to ensure their ongoing success.

About the Role

As Head of Sales, your mission is to lead and grow our new store sales in the convenience channel, driving customer acquisition, GMV and revenues for Snappy Group. You will combine strategic leadership with hands-on, front-line sales expertise to expand our retailer partnerships and drive the success of the Snappy marketplace.

Key Responsibilities:

• Develop and execute strategies to attract and sign high-quality independent retailers, meeting or exceeding agreed quarterly and annual sales targets.
• Leverage expertise in growing retailer sales, ensuring tailored approaches and scalable strategies to address unique challenges in the channel.
• Collaborate with Onboarding and Growth teams to ensure a seamless transition and successful retailer ramp-up.
• Set and monitor performance metrics, aligning team activities with broader company goals.
• Ensure the Sales Team is equipped with the best tools, such as CRM systems, data insights and sales pitches to drive impactful sales engagements.
• Inspire and motivate the team through clear communication, regular feedback and recognition of achievements.
• Continuously refine and optimise sales resources and processes to improve efficiency and success rates.
• Own and maintain robust pipeline of retailers, prioritising quality leads that align with Snappy Group's triage criteria..
• Drive improvements in outbound lead generation, leveraging digital channels, social media and networking.
• Maintain engagement with newly signed retailers, conducting follow-ups during the first 12 weeks to identify growth opportunities and provide ongoing support.

About You

We’re looking for someone who:

• Has a proven track record as a Sales Leader with the ability to grow retailer sales through hands-on and strategic approaches.
• Has extensive experience in front-line sales, including face-to-face engagement with retailers, pitching and closing deals.
• Has successfully led and developed high-performing sales teams - a strong motivator who fosters innovation and accountability.
• Has a strong client-focused mindset with excellent communication, interpersonal and relationship-building skills.
• Possesses a solid grasp of sales metrics, performance measurements and technical indicators.
• Has strong analytical and strategic capabilities.
• Has decisive thinking and leadership abilities.
• Is skilled in negotiation, conflict resolution and presentations.
• Demonstrates dynamic and creative problem-solving abilities.

Bonus Points If You Have:

• Experience with software platforms that impact the retail sector.

Who you are is as important to us as what you can do. Do these values and behaviors sound like something that would come naturally for you?

Community: You develop an understanding of the areas you work in and can share your knowledge to help our current and potential retailer partners.

Be Snappy: You can work at pace, reacting to retailer changes and working to meet targets.

Breaking Barriers: You’ll try new things to reach targets and you’ll share your expertise with your wider team.

Craic on: You’ll strive to meet targets and goals AND you’ll find it easy to forge relationships with individuals from a range of backgrounds.

If you think you’ve got what it takes but hesitating…

At Snappy we’re all about Community, from the inside out. We hire great people from all walks of life with a wide variety of backgrounds that make our business stronger. We welcome everyone at Snappy that shares our values.

What’s in it for you

If you’ve not already experienced it, time in a high growth Tech start-up is a whole new adventure! As the Company grows, so will your professional growth as you learn how to constantly apply your learning to scale the business at pace. The entrepreneurial nature of our business means you get to work with people who are passionate about our community purpose and our products. The challenges and opportunities will constantly change, which means you’ll continually be developing new skills - you won’t get bored or be doing the same old routine

Scroll below to read more about our Snappy Reward.

This role offers a competitive salary with car allowance.

Applying

Don’t forget to include a cover note that tells us why you are interested in the role and shares more about your front-line B2B solutionsales experience, as well as your leadership experience.