Head of Pubs Marketing

Shepherd Neame Ltd; Ospringe; On-site; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Competitive pay

25 days + bank holidays

Generous pension

Life insurance 4x salary

Staff discounts

Wellbeing support

Company events

Job summary

Shepherd Neame Ltd is seeking an experienced Head of Pubs Marketing to lead the strategy, planning and delivery of marketing across our managed and tenanted pub estates. You will shape an insight-led plan to drive growth, improve customer experience and strengthen commercial performance across the estate.

Working with Pub Operations, Property and the wider Marketing team, you will translate customer insight and market trends into campaigns that are engaging, measurable and practical to execute,

Qualifications

• Significant experience in a senior marketing role within hospitality or multi-site operations.
• Proven track record delivering integrated campaigns that grow customer and commercial metrics.
• Strong commercial acumen using customer insight, market trends and data to influence decisions.
• Experience managing multi-site budgets and ROI evaluations.

Responsibilities

• Develop and lead the customer growth strategy and annual marketing plan for our managed and tenanted pub estates.
• Use customer, market and trading insight to identify growth opportunities, priority audiences and key customer occasions.
• Lead commercial campaigns and pub activation across seasonal events, sport, food, drink and local marketing.
• Create clear campaign briefs with defined commercial objectives, target audiences and measures of success.
• Lead the marketing activity for major pub investments, refurbishments and reopenings.
• Work with the Digital Marketing Manager and marketing teams to deliver joined-up digital, CRM and channel activity.
• Support pub teams and partners with practical local marketing plans and site-specific performance activity.
• Review promotional effectiveness and use performance insight to improve future campaigns.
• Build strong relationships with senior stakeholders across Operations, Property, Marketing and other teams.
• Manage the pub marketing budget and supplier-funded marketing activity.
• Lead and develop the Pub Marketing team with clear priorities and high delivery standards.

Skills

Senior marketing

Hospitality industry

Leadership

Digital marketing

CRM

Budget management

Stakeholder management

Data-driven

Job description

A fantastic opportunity for an experienced and commercially-minded Head of Pubs Marketing to lead the strategy, planning and delivery of marketing activity across Shepherd Neame's managed and tenanted pub estates. You will shape an insight-led marketing strategy that drives customer growth, strengthens commercial performance and enhances the customer experience across our pubs. Using customer insight, market trends and performance data, you'll identify opportunities to increase footfall, frequency, spend and loyalty, ensuring marketing remains a key driver of business success. Working closely with Pub Operations, Property and the wider Marketing team, you'll bring together commercial priorities, operational expertise and customer understanding to deliver campaigns that are engaging, measurable and practical to execute. Operating at both strategic and operational levels, you'll ensure our marketing supports the unique character of each pub while contributing to the long-term growth of the estate. Where You'll Be Working At Shepherd Neame, our Support Office in Faversham, Kent is the hub that keeps our brewing tradition thriving. From finance and HR to marketing and operations, this is where innovation meets heritage. We're looking for passionate, proactive individuals who want to make an impact behind the scenes - supporting our pubs, hotels, and brewery teams to deliver exceptional experiences. If you're ready to combine your skills with a company steeped in history and driven by growth, this is your chance to be part of something special.

What You'll Do

• Develop and lead the customer growth strategy and annual marketing plan for our managed and tenanted pub estates.
• Use customer, market and trading insight to identify growth opportunities, priority audiences and key customer occasions.
• Lead commercial campaigns and pub activation across seasonal events, sport, food, drink and local marketing.
• Create clear campaign briefs with defined commercial objectives, target audiences and measures of success.
• Lead the marketing activity for major pub investments, refurbishments and reopenings.
• Work in partnership with the Digital Marketing Manager and specialist marketing teams to deliver joined-up digital, CRM and channel activity.
• Support pub teams and partners with practical local marketing plans and site-specific performance activity.
• Review promotional effectiveness and use performance insight to improve future campaigns.
• Build strong relationships with senior stakeholders across Operations, Property, Marketing and other commercial teams.
• Manage the pub marketing budget and supplier-funded marketing activity.
• Lead and develop the Pub Marketing team, setting clear priorities and maintaining high standards of delivery
• Significant experience in a senior marketing role, ideally within hospitality, leisure, retail or another customer-facing, multi-site business.
• A proven track record of developing and delivering successful marketing strategies and integrated campaigns that drive customer and commercial growth.
• Strong commercial acumen with the ability to use customer insight, market trends and performance data to influence decision-making.
• Experience leading, coaching and developing high-performing marketing teams.
• Knowledge of digital marketing, CRM, local marketing and customer engagement channels.
• Experience managing marketing budgets and evaluating campaign return on investment.
• Excellent stakeholder management skills, with the ability to build credible relationships across operational and senior leadership teams.
• Strong analytical and problem-solving capabilities, with confidence turning data into actionable recommendations.
• Outstanding communication and influencing skills, with the ability to present ideas clearly and effectively.
• A collaborative, proactive and customer-focused approach, with the ability to balance strategic thinking and hands-on delivery.
• Hours: Full time, 37.5 hours per week (08:30 - 17:00, Monday - Friday)

Why Join Shepherd Neame?

• Competitive Pay - rewarding your skills and contribution
• Holiday - 25 days plus bank holidays
• Generous Pension - invest in your future
• Life Insurance - 4 x your salary (for members of the Pension Scheme)
• Staff Discounts - enjoy savings in our pubs and hotels
• Wellbeing Support - access to 24/7 GP, counselling and mental health resources
• Fun Company Events - be part of a team that celebrates success