Head of Pubs Marketing — Growth & Campaigns Lead

Shepherd Neame Ltd; Ospringe; On-site; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Competitive pay

25 days + bank holidays

Generous pension

Life insurance 4x salary

Staff discounts

Wellbeing support

Company events

Job summary

Shepherd Neame Ltd is seeking an experienced Head of Pubs Marketing to lead the strategy, planning and delivery of marketing across our managed and tenanted pub estates. You will shape an insight-led plan to drive growth, improve customer experience and strengthen commercial performance across the estate.

Working with Pub Operations, Property and the wider Marketing team, you will translate customer insight and market trends into campaigns that are engaging, measurable and practical to execute,

Qualifications

• Significant experience in a senior marketing role within hospitality or multi-site operations.
• Proven track record delivering integrated campaigns that grow customer and commercial metrics.
• Strong commercial acumen using customer insight, market trends and data to influence decisions.
• Experience managing multi-site budgets and ROI evaluations.

Responsibilities

• Develop and lead the customer growth strategy and annual marketing plan for our managed and tenanted pub estates.
• Use customer, market and trading insight to identify growth opportunities, priority audiences and key customer occasions.
• Lead commercial campaigns and pub activation across seasonal events, sport, food, drink and local marketing.
• Create clear campaign briefs with defined commercial objectives, target audiences and measures of success.
• Lead the marketing activity for major pub investments, refurbishments and reopenings.
• Work with the Digital Marketing Manager and marketing teams to deliver joined-up digital, CRM and channel activity.
• Support pub teams and partners with practical local marketing plans and site-specific performance activity.
• Review promotional effectiveness and use performance insight to improve future campaigns.
• Build strong relationships with senior stakeholders across Operations, Property, Marketing and other teams.
• Manage the pub marketing budget and supplier-funded marketing activity.
• Lead and develop the Pub Marketing team with clear priorities and high delivery standards.

Skills

Senior marketing

Hospitality industry

Leadership

Digital marketing

CRM

Budget management

Stakeholder management

Data-driven

Job description

Shepherd Neame Ltd is seeking an experienced Head of Pubs Marketing to lead the strategy, planning and delivery of marketing across our managed and tenanted pub estates. You will shape an insight-led plan to drive growth, improve customer experience and strengthen commercial performance across the estate.

Working with Pub Operations, Property and the wider Marketing team, you will translate customer insight and market trends into campaigns that are engaging, measurable and practical to execute,