Head of PR - UK (12 month FTC)

Stella McCartney; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A luxury fashion brand in Greater London is seeking an experienced Head of PR - UK to oversee all public relations activities. You will develop and execute strategic PR initiatives, manage crises, and lead a team of PR professionals. The ideal candidate should have extensive experience within the luxury fashion industry and a strong network of media contacts. This role offers a collaborative environment and a range of attractive benefits including discounts on products, insurance, and wellness support.

Benefits

Up to 50% discount on products

Matched pension contribution up to 6%

Extensive medical insurance

25 days annual leave + Birthday leave

Flexible working hours

Employee referral bonus

Qualifications

• Proven experience in a senior PR role within luxury fashion.
• Extensive network of media contacts in fashion sectors.
• Demonstrated success in driving brand awareness through PR.

Responsibilities

• Lead all PR activities to ensure brand messaging is consistent.
• Build relationships with media and industry influencers.
• Manage crises and develop communication plans when needed.
• Oversee PR budget for maximum ROI.
• Mentor and lead a team of PR professionals.

Skills

Leadership

Crisis management

Communication skills

Project management

Networking

Tools

Microsoft Office Suite

Job description

Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.

Overview

Reporting into the VP of Communications, the Head of PR - UK, will be responsible for leading and overseeing all public relations activities within the region, ensuring the brand's image, messaging, and communication strategies are executed flawlessly. The Head of PR - UK, will collaborate closely with regional teams to enhance our brand presence and reputation in the global market. With three direct reports, this role requires strong leadership skills and the ability to foster a collaborative and results-driven PR team.

Your Mission

• Partner with the VP of Communications to develop and execute comprehensive PR strategies aligned with the brand's overall vision and business goals, ensuring brand positioning and messaging consistency across all media channels.
• Build and maintain strong relationships with key media outlets, journalists, and influencers to secure favourable coverage and features for the brand's products, events, and initiatives.
• Serve as the primary point of contact for handling PR crises and sensitive issues. Develop and implement crisis communication plans to safeguard the brand's reputation during challenging times.
• Increase the brand's visibility and awareness through strategic PR campaigns, partnerships, and collaborations, elevating its status as a prominent player in the luxury fashion industry.
• Partner with the Head of Events to execute exclusive press events, product launches, and fashion shows, ensuring media attendance and generating buzz around the brand.
• Position Founder as a pioneer and thought leader in the industry by securing high profile speaking engagements and media opportunities that showcase the brand's expertise and innovation.
• Responsible for overseeing the PR budget, ensuring optimal allocation of resources to achieve maximum ROI and PR objectives.
• Act as the point of contact for the global PR team and external agencies for all projects and launches, including all project / launch updates and asset delivery, ensuring global markets are always fully briefed on every launch / project.
• Regularly track and measure the effectiveness of PR campaigns and initiatives, providing actionable insights to improve future strategies.
• Lead and mentor a team of PR professionals, fostering a collaborative and high-performing environment. Conduct regular performance evaluations and identify opportunities for professional growth.
• Collaborate closely with marketing, retail, creative and design teams to ensure integrated communication efforts that reinforce brand messaging and strengthen customer engagement.
• Maintain strong relationships with the brand’s sustainability partners to ensure successful innovation launches and sustained press coverage aligned with the brand values.

Your Talent

• Proven experience as a Head of PR or a senior PR role within the luxury fashion industry.
• Extensive network of media contacts and influencers within the fashion and lifestyle sectors.
• Demonstrated success in developing and executing successful PR campaigns that have driven brand awareness and business growth.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.
• Strong leadership and people management skills, with a track record of building and leading high-performing teams.
• Excellent crisis management skills and the ability to handle sensitive issues with diplomacy and discretion.
• Exceptional written and verbal communication abilities, including strong presentation skills.
• A passion for the luxury fashion industry, including sustainability within the fashion industry, and a deep understanding of its trends, consumers, and market landscape.
• Understanding of Fashion GPS / Launch metrics is a plus.
• Proficiency using Office 365 and Microsoft Office suite.

Reward

Our philosophy is to go beyond monetary return and consider ourselves responsible for your wellbeing, your family, your health, your time and the community.

Up to 50% discount on Stella McCartney products

Matched pension contribution up to 6%

Extensive private medical and critical illness insurance, as well as life assurance

Annual Health Screening

25 days annual leave (not including Bank Holidays) + 1 day of Birthday leave

Flexible working / core hours

Enhanced Maternity / paternity packages

Matched Give as You Earn charity scheme

Discounted gym and fitness memberships (Classpass)

Health cash plan

Physical and Mental Wellbeing Support Services

Employee referral bonus

Optional / Paid Benefits : Season ticket loan, cycle to work and tech schemes, travel and dental insurance and much more.

We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview.

Diversity, equity and inclusion

At Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to put diversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influence and disrupt fashion and other industries by providing opportunities for global diverse talent to shine.