Head of Performance Marketing

GWI; Greater London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A prominent marketing firm in Greater London is searching for a Head of Performance Marketing to lead and develop an innovative digital marketing strategy. The successful candidate will manage a high-performing team, optimizing campaigns to drive customer acquisition and revenue growth. You will collaborate with key stakeholders to ensure alignment with business objectives while fostering an inclusive and dynamic workplace. This permanent position offers hybrid working options and a competitive compensation package.

Benefits

25 days annual leave

Health cash plan

Flexible working hours

Career development programs

Qualifications

• Proven track record in digital marketing strategy and performance.
• Experience leading high-performing marketing teams and campaigns.
• Strong analytical skills to measure and optimize performance metrics.

Responsibilities

• Lead and develop the global performance marketing strategy.
• Manage end-to-end campaign processes from planning to execution.
• Optimize media budgets and track campaign performance metrics.

Skills

Digital Marketing

Performance Marketing

B2B Sales

Team Management

Customer Acquisition

Public Speaking

Job description

Office requirement: Hybrid 2 days in office (Monday and Wednesday)

Employment type: Permanent

At GWI we are always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Head of Performance Marketing to play a key role in our Marketing Team in London. If that’s you and making a difference gets you out of bed in the morning, keep reading. It could be the start of something well extraordinary.

As our Head of Performance Marketing you’ll:

Lead Paid Media, SEO, GEO, and CRO with an AI-native mindset that transforms how we target, personalize, and scale growth. Reporting to the VP of Growth Marketing you’ll own the strategy and execution that fuels pipeline, accelerates conversion, and drives measurable impact across the funnel.

You’ll partner with Demand Gen, Product Marketing, and Segment Leads (Enterprise Majors Mid-Market Partner) to deliver campaigns that directly support revenue goals while working with Lifecycle Marketing to convert demand into active customers. Managing a team of specialists and agencies, you’ll build a unified AI-powered growth engine that drives both inbound demand and account-based motions.

What do I need to bring with me

You’ll need to be able to demonstrate the core skills this role requires. Here’s what the team will be looking for in you:

1. Strategy & Leadership

• Define and own GWI's global performance marketing strategy grounded in customer insights, ensuring alignment with business objectives and revenue goals.
• Lead the full breadth of performance marketing: Paid Media, SEO, GEO, Mobile, Programmatic, CRO, Influencer and Creator partnerships.
• Take guidance from Segment Leads and Product Marketing translating their strategic input into channel activation plans that deliver against Enterprise Majors, Mid-Market and Partner goals.
• Lead, mentor and scale a high‑performing team of channel specialists fostering a culture of accountability, collaboration and commercial impact.
• Build AI‑first creative systems in partnership with design, rapidly prototyping and testing high‑performing assets at scale.

2. Campaign Planning & Execution

• Manage end‑to‑end campaign planning: from segmentation and creative development to delivery and optimization.
• Translate product and brand narratives into performance campaigns that drive customer quality acquisition and conversion.
• Develop and manage full‑funnel campaign plans, forecasts, and innovate with test‑and‑learn frameworks to drive scalable results and decrease CPA over time.
• Partner with Product Marketing, Lifecycle and Demand Gen teams to test, analyze and improve conversion journeys for inbound ABM and PLG motions.
• Collaborate with product teams to optimize in‑product conversion and onboarding flows.
• Build AI‑native workflows to personalize user journeys and integrate out‑of‑product experiences with in‑product entry points.
• Lead global SEO & GEO strategy to maximize organic visibility, discoverability and rankings, ensuring strong contribution to pipeline growth.

3. Impact Measurement & Optimization

• Own media budget allocation, investment and optimization across all channels to deliver both performance and brand outcomes.
• Ensure spend is optimized to deliver pipeline and revenue impact by segment‑balancing inbound demand capture with account‑based amplification.
• Manage full‑funnel performance metrics and report on CPL, MQL, SQL, pipeline contribution, ROI, LTV/CAC and revenue impact, ensuring continuous efficiency gains.
• Partner with analytics and operations teams to refine tracking, attribution models and automation processes.

Why Join Us

• Lead a critical growth engine in a scale‑up redefining AI‑powered consumer insights.
• Opportunity to shape and scale innovative AI‑native performance marketing practices.
• Collaborate with a world‑class marketing product and analytics team.

What We Offer

• Time to recharge: 25 days annual leave plus office closures over the holidays.
• Health & wellbeing: Health cash plan, enhanced family benefits, carer days, mental health support.
• Financial benefits: Competitive salary, 4% pension matching, recognition and reward programs.
• Flexibility & balance: Flexitime, early Friday finishes, hybrid/remote options, work‑from‑home budget.
• Career growth: Accredited learning programs, leadership development, global career mobility.
• Community & impact: DE&I committee, volunteering opportunities, donation matching, payroll giving.

Diversity Equity & Inclusion

Diversity is fundamental to who we are, both as a data company and as a workplace. Our data reflects global realities and so must our teams. We strive to ensure our workforce is as diverse and inclusive as the insights we provide to our clients.

As a Disability Confident employer we welcome applications from disabled candidates and are committed to providing all necessary adjustments during the hiring process. We also actively encourage applications from underrepresented and marginalized communities.

At GWI you will find a place where you can contribute meaningfully, grow professionally and belong fully.

Required Experience: Director

Key Skills

• Digital Marketing
• Performance Marketing
• B2B Sales
• Marketing
• SAAS
• Growing Experience
• Customer Acquisition
• Multichannel Marketing
• Affiliate Marketing
• Team Management
• Public Speaking
• Lead Generation