Head of Marketing — Sports & Leisure Brand (Hybrid)

Love Recruitment; Coventry; Hybrid; GBP 59,000 - 70,000; Full time

Job summary

A leading recruitment agency is seeking a versatile Head of Marketing to drive brand and growth initiatives in the sports and leisure sector. This role requires a strong marketer who can balance strategy with execution, managing campaigns, CRM, and community outreach across multiple locations. The position offers a competitive salary, hybrid working model, and the opportunity to make a significant impact in a fast-growing environment.

Qualifications

• Strong all-round marketing capability across brand, growth, campaigns, and CRM.
• Ability to operate independently and handle both strategy and execution.
• Experience in sport, leisure, fitness, or hospitality is beneficial.

Responsibilities

• Develop and maintain a consistent brand and tone of voice.
• Lead membership go-to-market and acquisition plans.
• Run local and paid campaigns to fill programmes and courts.
• Oversee events and activations to boost engagement.
• Shape CRM journeys and retention communications.
• Build local and brand partnerships that drive visibility and footfall.

Skills

Marketing strategy

CRM management

Brand development

Campaign management

Communication skills

Organisational skills

Job description

A leading recruitment agency is seeking a versatile Head of Marketing to drive brand and growth initiatives in the sports and leisure sector. This role requires a strong marketer who can balance strategy with execution, managing campaigns, CRM, and community outreach across multiple locations. The position offers a competitive salary, hybrid working model, and the opportunity to make a significant impact in a fast-growing environment.