Head of Marketing – Luxury Brand – London

CVUK; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading fashion marketing agency in London is seeking an experienced Head of Marketing to drive brand strategy and oversee marketing functions. You will lead the marketing team and execute integrated campaigns while ensuring brand consistency. The ideal candidate has over 7 years of experience in relevant industries and strong leadership skills. This role offers a hybrid working model, private medical insurance, and more.

Benefits

Private medical insurance

Gym membership

Competitive holiday allowance

Non-contributory pension scheme

Qualifications

• 7+ years of experience in senior brand or marketing roles within relevant industries.
• Proven track record leading multi-channel strategies across various platforms.
• Strong leadership skills with experience managing high-performing teams.

Responsibilities

• Set the overall marketing strategy aligning with business objectives.
• Lead and mentor the marketing team across various streams.
• Build and execute integrated campaigns across multiple channels.
• Define and strengthen the brand voice for consistency.
• Monitor performance and refine campaigns for maximized ROI.

Skills

Leadership skills

Multi-channel marketing

Brand storytelling

Job description

We are seeking a visionary, commercially minded Head of Marketing to drive the strategic direction of our brand. This role will oversee all marketing functions - from brand and product campaigns to PR, digital, content, and partnerships - ensuring consistent and inspiring storytelling that builds long-term equity and fuels growth.

Key Responsibilities

• Set the overall marketing strategy, aligning brand, product, and seasonal activity with business objectives.
• Lead and mentor the marketing team across PR, social, content, influencer, and creative streams.
• Build and execute fully integrated campaigns across owned, earned, paid, and organic channels.
• Define and strengthen the brand voice, ensuring consistency across every touchpoint.
• Oversee influencer and partnership strategy, including talent collaborations and brand ambassadors.
• Monitor performance, analyse results, and refine campaigns to maximise ROI and customer engagement.
• Act as a key stakeholder in shaping commercial decisions, contributing to overall business growth.

What We're Looking For

• 7+ years' experience in senior brand or marketing roles within fashion, beauty, lifestyle, or luxury.
• Proven track record leading multi-channel strategies across PR, social, content, and influencer.
• Strong leadership skills with experience managing and developing high-performing teams.
• Creative and strategic thinker with an instinct for brand storytelling and consumer insight.
• Commercially astute, data-driven, and results-orientated.
• Comfortable in a fast-paced, entrepreneurial environment.

What We Offer

• Hybrid working model: 3 days per week, 1 day remote.
• Private medical insurance.
• Gym membership.
• Staff discount.
• Competitive holiday allowance plus bank holidays.
• Non-contributory pension scheme.
• Opportunity to shape the marketing vision of a fast-growing, premium brand.