Head of Marketing/ Fashion/ London

CVUK; City Of London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A bold fashion brand in London is seeking a Head of Marketing & Performance Marketing to scale their vision. This role involves owning marketing strategies, managing a team, and driving customer acquisition and brand awareness. Ideal candidates have 6+ years in marketing, particularly in fashion or e-commerce, along with strong leadership and analytical skills.

Qualifications

• 6+ years of experience in marketing, ideally in fashion, DTC, or e-commerce.
• Proven track record of managing multi-channel performance campaigns at scale.
• Strong brand sensibility with experience leading content, campaigns, and social strategies.

Responsibilities

• Own and execute data-driven customer acquisition strategies.
• Lead overarching brand marketing strategy.
• Build and lead a high-performing marketing team.

Skills

Marketing analytics

Performance campaigns

Leadership

Communication skills

Job description

Our client

A bold and fast-growing fashion brand based in the heart of London, redefining modern style with premium design, responsible production, and a deeply engaged global community.

With a mission to inspire confidence through creativity and self-expression - are currently looking for a Head of Marketing & Performance Marketing to help scale our vision.

The Role

As Head of Marketing & Performance Marketing, you will take full ownership of the brand's marketing strategy, leading the team across both brand and growth functions. From driving customer acquisition to shaping the brand narrative, you'll play a pivotal role in building one of fashion's next big success stories.

Key Responsibilities

Performance Marketing

• Own and execute data-driven customer acquisition strategies across paid social, Google Ads, YouTube, affiliates, and other paid channels
• Manage media buying budgets and drive measurable ROI through performance optimization
• Scale new channels and creative testing frameworks to unlock sustainable growth
• Partner with CRM and data teams to drive retention, LTV, and lifecycle marketing

Brand & Content

• Lead overarching brand marketing strategy, ensuring all messaging aligns with brand vision and values
• Oversee content planning, storytelling, and campaign execution across organic social, email, influencer, and partnerships
• Collaborate with creative and design teams to develop compelling, on-brand assets
• Drive brand awareness through PR, events, influencer activations, and strategic collaborations

Team & Leadership

• Build and lead a high-performing marketing team across performance, brand, and content
• Set clear KPIs, manage budgets, and report performance to stakeholders and founders
• Foster a culture of innovation, experimentation, and excellence
• Be the voice of the customer internally, driving insight-led decision-making

About You

• 6+ years of experience in marketing, ideally in fashion, DTC, or e-commerce
• Proven track record of managing multi-channel performance campaigns at scale
• A deep understanding of marketing analytics, attribution, and customer journeys
• Strong brand sensibility with experience leading content, campaigns, and social strategies
• Exceptional leadership and communication skills - you're both strategic and hands-on
• Comfortable in a fast-paced, entrepreneurial environment