Head of Marketing Analytics & Growth Insights

Harnham; Basingstoke; On-site; GBP 90,000 - 110,000; Full time

Job summary

Harnham is seeking a Head of Marketing Analytics to own the analytics capability, driving outbound campaigns and customer targeting across UK markets. You will lead a four-strong team and partner with Marketing, Sales and IT to turn insights into action, unlocking value from the customer database and CRM.

The role focuses on segmentation, ROI-driven campaigns and data-led decision making, with scope to grow into broader leadership as analytics maturity expands.

Qualifications

• Significant experience in marketing analytics, customer analytics, data analytics or marketing intelligence.
• Proven experience leading and developing an analytics team.
• Strong experience with customer segmentation, targeting and campaign analytics.
• A track record of using data to support lead generation and outbound marketing activity.

Responsibilities

• Develop and own the marketing intelligence and analytics strategy.
• Lead customer segmentation and value-based targeting across multiple revenue streams.
• Identify opportunities across active, lapsed, lost and prospective customers.
• Build data-led outbound campaigns for telemarketing, sales and email channels.
• Use customer behaviour and commercial data to identify acquisition, retention, cross-sell and reactivation opportunities.
• Develop campaign effectiveness reporting and dashboards, providing clear visibility of ROI and performance.
• Work closely with Marketing, Sales, IT, Operations and Contact Centre teams to turn insight into action.
• Improve the quality, structure and usability of customer data across the organisation.
• Help maximise the value of the existing CRM and support the ongoing HubSpot implementation.
• Lead and develop a team of four analysts and insight specialists.
• Partner with IT to develop the organisation's data and analytics infrastructure.
• Champion data-driven decision making and embed a stronger analytics culture across the business.
• Help establish a longer-term vision for how data and marketing analytics can be embedded across different revenue streams and business units.

Skills

Marketing analytics

Team leadership

Customer segmentation

Campaign analytics

Lead generation

Revenue impact

SQL

Data visualization

HubSpot

CRM platforms

Tools

Data warehouses

BI tools

HubSpot

CRM platforms

Job description

Harnham is seeking a Head of Marketing Analytics to own the analytics capability, driving outbound campaigns and customer targeting across UK markets. You will lead a four-strong team and partner with Marketing, Sales and IT to turn insights into action, unlocking value from the customer database and CRM.

The role focuses on segmentation, ROI-driven campaigns and data-led decision making, with scope to grow into broader leadership as analytics maturity expands.