Head of Marketing Analytics — Remote UK Growth Leader

Harnham; Norwich; On-site; GBP 90,000 - 110,000; Full time

Job summary

Harnham is seeking a Head of Marketing Analytics, a senior leadership role responsible for the marketing analytics and intelligence capability in a UK-focused, fully remote setup. You will lead a team of four analysts across campaign effectiveness, data analytics and CRM initiatives, turning complex customer data into actionable insight to drive acquisition and retention.

The role reports to the Marketing Director, developing the analytics strategy, customer segmentation and targeted outbound

Qualifications

• Experience in marketing analytics, customer analytics or marketing intelligence.
• Proven experience leading and developing an analytics team.
• Strong experience with customer segmentation, targeting and campaign analytics.
• Track record using data to support lead generation and outbound marketing.
• Strong commercial understanding linking analytics to revenue and business outcomes.
• Excellent SQL skills and data warehouse experience.
• Experience with data visualization and BI tools.
• Experience with CRM/marketing technology; HubSpot advantageous.

Responsibilities

• Develop and own the marketing analytics strategy.
• Lead customer segmentation and value-based targeting across multiple revenue streams.
• Identify opportunities across active, lapsed, lost and prospective customers.
• Build data-led outbound campaigns for telemarketing, sales and email channels.
• Use customer behaviour and commercial data to identify acquisition, retention, cross-sell and reactivation opportunities.
• Develop campaign effectiveness reporting and dashboards, providing clear visibility of ROI and performance.
• Work closely with Marketing, Sales, IT, Operations and Contact Centre teams to turn insight into action.
• Improve the quality, structure and usability of customer data across the organisation.
• Help maximise the value of the existing CRM and support the ongoing HubSpot implementation.
• Lead and develop a team of four analysts and insight specialists.
• Partner with IT to develop the organisation's data and analytics infrastructure.
• Champion data-driven decision making and embed a stronger analytics culture across the business.
• Help establish a longer-term vision for how data and marketing analytics can be embedded across different revenue streams and business units.

Skills

Marketing analytics

Team leadership

Customer segmentation

SQL

Data visualization

CRM HubSpot

Stakeholder management

Tools

HubSpot

CRM platforms

BI tools

Job description

Harnham is seeking a Head of Marketing Analytics, a senior leadership role responsible for the marketing analytics and intelligence capability in a UK-focused, fully remote setup. You will lead a team of four analysts across campaign effectiveness, data analytics and CRM initiatives, turning complex customer data into actionable insight to drive acquisition and retention.

The role reports to the Marketing Director, developing the analytics strategy, customer segmentation and targeted outbound