Head of Marketing Analytics — Remote UK, Drive Growth

Harnham; South Shields; On-site; GBP 90,000 - 110,000; Full time

Benefits offered by this job

Fully remote in the UK

Job summary

Harnham is seeking a Head of Marketing Analytics to own the analytics strategy and drive data-led outbound campaigns across multiple revenue streams. You will lead a four-person team focusing on campaign effectiveness, data analytics and customer segmentation, reporting to the Marketing Director.

You will turn complex customer data into actionable insights to improve acquisition, retention and reactivation, while partnering with Marketing, Sales, IT and CRM teams across the business.

Qualifications

• Experience leading and developing an analytics team.
• Significant marketing analytics or marketing intelligence background.
• Ability to link analytics to revenue and outcomes.
• Strong SQL, BI tools and data visualization experience.

Responsibilities

• Develop and own marketing intelligence and analytics strategy.
• Lead segmentation and value-based targeting across revenue streams.
• Build data-led outbound campaigns and dashboards with ROI visibility.
• Collaborate with IT, Marketing, Sales and Operations to turn insight into action.
• Lead and develop a team of four analysts and insights specialists.

Skills

Marketing analytics

Leadership

Customer segmentation

Campaign analytics

SQL

Stakeholder management

Communication

Tools

HubSpot

CRM platforms

Power BI

Tableau

Data warehouses

Job description

Harnham is seeking a Head of Marketing Analytics to own the analytics strategy and drive data-led outbound campaigns across multiple revenue streams. You will lead a four-person team focusing on campaign effectiveness, data analytics and customer segmentation, reporting to the Marketing Director.

You will turn complex customer data into actionable insights to improve acquisition, retention and reactivation, while partnering with Marketing, Sales, IT and CRM teams across the business.