Head of Marketing Analytics — Remote, Data-Driven Growth

Harnham; Chesterfield; On-site; GBP 90,000 - 110,000; Full time

Benefits offered by this job

Fully remote in UK

Job summary

Harnham is seeking a Head of Marketing Analytics to own the analytics and intelligence capability, driving outbound campaigns, customer targeting and commercial performance in a fully remote UK role.

You will lead a team of four analysts across campaign effectiveness, data analytics and supply chain analytics, turning complex customer data into actionable insight to boost acquisition, retention and revenue.

Qualifications

• Significant experience in marketing analytics and marketing intelligence.
• Proven experience leading analytics teams.
• Strong experience with customer segmentation, targeting and campaign analytics.
• A track record of using data to support lead generation and outbound marketing activity.
• Strong commercial understanding, with the ability to connect analytics to revenue and business outcomes.
• Excellent SQL skills and experience working with data warehouses.
• Strong experience with data visualisation and BI tools.
• Experience working with CRM and marketing technology platforms; HubSpot experience would be advantageous.
• Experience working closely with sales, marketing, contact centre or inside-sales teams.
• Experience managing complex customer datasets across multiple products, propositions or revenue streams.
• Strong stakeholder management and communication skills.

Responsibilities

• Develop and own the marketing intelligence and analytics strategy.
• Lead customer segmentation and value-based targeting across multiple revenue streams.
• Identify opportunities across active, lapsed, lost and prospective customers.
• Build data-led outbound campaigns for telemarketing, sales and email channels.
• Use customer behaviour and commercial data to identify acquisition, retention, cross-sell and reactivation opportunities.
• Develop campaign effectiveness reporting and dashboards, providing clear visibility of ROI and performance.
• Work closely with Marketing, Sales, IT, Operations and Contact Centre teams to turn insight into action.
• Improve the quality, structure and usability of customer data across the organisation.
• Help maximise the value of the existing CRM and support the ongoing HubSpot implementation.
• Lead and develop a team of four analysts and insight specialists.
• Partner with IT to develop the organisation's data and analytics infrastructure.
• Champion data-driven decision making and embed a stronger analytics culture across the business.
• Help establish a longer-term vision for how data and marketing analytics can be embedded across different revenue streams and business units.

Skills

Marketing analytics

Customer analytics

Data analytics

Analytics leadership

Customer segmentation

Campaign analytics

SQL

Data visualisation

CRM platforms

HubSpot

Stakeholder management

Commercial mindset

Tools

HubSpot

CRM platforms

Data warehouses

BI tools

SQL databases

Job description

Harnham is seeking a Head of Marketing Analytics to own the analytics and intelligence capability, driving outbound campaigns, customer targeting and commercial performance in a fully remote UK role.

You will lead a team of four analysts across campaign effectiveness, data analytics and supply chain analytics, turning complex customer data into actionable insight to boost acquisition, retention and revenue.