Head of Marketing Analytics — Remote UK, Data-Driven Growth

Harnham; Coventry; On-site; GBP 90,000 - 110,000; Full time

Job summary

Harnham is seeking a Head of Marketing Analytics to own the analytics function and guide data-driven outbound campaigns. You will lead a four-person team across campaign analytics, data analytics and supply chain analytics, turning the customer database into actionable insights to drive acquisition, retention and revenue.

You will report to the Marketing Director and shape the analytics strategy, collaborating with Marketing, Sales and IT to maximise CRM value and campaign ROI in a fully remote

Qualifications

• Significant experience in marketing analytics or marketing intelligence.
• Proven experience leading and developing an analytics team.
• Strong experience with customer segmentation, targeting and campaign analytics.
• Proficient in SQL and data warehouse querying.
• Experience with data visualization tools and BI platforms.
• Experience with CRM platforms; HubSpot experience advantageous.

Responsibilities

• Develop and own the marketing intelligence and analytics strategy.
• Lead customer segmentation and value-based targeting across revenue streams.
• Identify opportunities across active, lapsed, lost and prospective customers.
• Build data-led outbound campaigns for telemarketing, sales and email channels.
• Use data to identify acquisition, retention, cross-sell and Reactivation opportunities.
• Develop campaign effectiveness reporting and dashboards with clear ROI visibility.
• Collaborate with Marketing, Sales, IT, Operations and Contact Centre teams to turn insight into action.
• Improve data quality and usability across the organisation.
• Lead and develop a team of four analysts and insight specialists.
• Partner with IT to develop data and analytics infrastructure.
• Champion data-driven decision making and analytics culture.

Skills

Marketing analytics

Analytics leadership

Customer segmentation

SQL

Data visualization

HubSpot

CRM/marketing tech

Stakeholder management

Tools

HubSpot

Data warehouses

Job description

Harnham is seeking a Head of Marketing Analytics to own the analytics function and guide data-driven outbound campaigns. You will lead a four-person team across campaign analytics, data analytics and supply chain analytics, turning the customer database into actionable insights to drive acquisition, retention and revenue.

You will report to the Marketing Director and shape the analytics strategy, collaborating with Marketing, Sales and IT to maximise CRM value and campaign ROI in a fully remote