Head Of Marketing

Edwin supply; Newcastle upon Tyne; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

A growing collective of education professionals is seeking a Head of Marketing based in Newcastle upon Tyne to lead their marketing initiatives. This role involves ensuring high-impact campaigns, aligning marketing activities with revenue targets, and managing a small marketing team. The ideal candidate will have a degree in marketing or a related field and proven experience in a senior marketing role, with strong leadership skills and a creative flair. Competitive salary and hybrid working conditions offered.

Benefits

30 days annual leave plus bank holidays

Private healthcare package

Enhanced parental leave

Regular team events

Ongoing training and career development

Qualifications

• Proven experience in a senior marketing role, responsible for campaign execution.
• Strong bias toward delivery with strategic and operational balancing.
• Demonstrated success in marketing strategies that drive measurable growth.

Responsibilities

• Lead and manage the marketing function, ensuring high-impact campaigns.
• Align marketing activities with company growth targets.
• Oversee integrated campaigns across digital, social, and PR channels.

Skills

Leadership skills

Marketing analytics

Communication skills

Project management

Creativity

Education

Degree in Marketing or related field

Tools

Google Analytics

HubSpot

Salesforce

Job description

Head of Marketing

£60,000‑£65,000

Full‑time | Monday‑Friday, 8:30am‑5:00pm

Hybrid: Newcastle based with the ability to travel to other UK offices including our Sheffield head office (expenses paid for non‑local journeys)

We are Edwin – a growing collective of education professionals working together to positively impact the lives of young people. We are proud of the products and services we provide to our valued clients in the Education sector. To support our next stage of growth, we are seeking a dynamic Head of Marketing to lead our marketing function, reporting to the Director of Marketing.

This role is the operational engine of the marketing function and key to translating strategic vision into actionable plans, ensuring the marketing team delivers high‑impact campaigns while maintaining operational excellence. It combines leadership with hands‑on delivery, managing priorities across a small team and driving innovation to achieve ambitious growth objectives.

Working in a dynamic and fast‑paced environment, you will thrive on rapid change, supporting agreed strategies, and serving as a strong advocate for the team.

What you’ll do:

• Work closely with the Director of Marketing, acting as an operational right hand to own execution, anticipate issues and resolve delivery challenges.
• Align activity with revenue targets and growth objectives across multiple brands.
• Act as a brand guardian, ensuring consistency of tone, messaging and visual identity across all channels.
• Own day‑to‑day marketing function, prioritising and re‑prioritising tasks, balancing long‑term projects with urgent tactical needs and translating high‑level priorities into weekly and monthly delivery plans.
• Review existing processes and procedures to identify and implement improvements.
• Ensure plans agreed with the Director of Marketing are delivered on brief, to deadline and to performance targets; conduct weekly performance and progress reviews.
• Oversee, support and deliver integrated campaigns across digital, social, content, events and PR channels.
• Ensure marketing activity is data‑driven, reporting on KPIs and ROI to inform decision‑making.
• Line‑manage and mentor marketing team members, fostering a collaborative, high‑performance culture.
• Manage team capacity and prioritisation to deliver projects on time and to a high standard.
• Work closely alongside the Head of Creative and team.
• Champion new technologies and approaches, including AI‑driven tools and marketing automation, to enhance efficiency and creativity.
• Collaborate with sales, product development and other teams to ensure marketing supports lead generation and conversion.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and monitoring ROI.
• Embodies the Edwin brands and sub‑brands, acting as a visible brand ambassador online and offline.
• Maintain a strong attention to detail while overseeing operations.
• Support and constructively challenge in a professional manner.
• Act as an ambassador for the Group’s ESG Strategy, ensuring that you and your team adopt, promote and comply with ESG policies and initiatives.

What we’re looking for:

• Degree in Marketing or related field (or equivalent professional qualification).
• Proven experience in a senior marketing role, responsible for delivering campaign execution within a team.
• Desire to identify and implement continuous improvement in team and processes.
• Strong leadership skills with experience managing and motivating small teams.
• Strong bias toward delivery.
• Able to balance strategic and operational priorities, with a high‑level overview and attention to detail.
• Demonstrated success in implementing marketing strategies that drive measurable business growth.
• Hands‑on experience delivering integrated campaigns across multiple channels.
• Commercial mindset with ability to link marketing activity to business outcomes.
• Excellent communication and stakeholder management skills, with the ability to build strong relationships and to shape, influence and motivate.
• Proficiency in marketing analytics and tools (GA, Looker Studio, HubSpot, Salesforce or similar) and comfort with adopting and driving new technologies.
• Creative flair and ability to bring innovative ideas to life.
• Knowledge of AI tools, marketing automation and data‑driven decision‑making (desirable).
• Demonstrable commitment to ongoing personal CPD, such as involvement with CIM, attendance or involvement with marketing networks, professional training etc. (desirable).
• Experience in education or service‑based sectors (desirable).

Why join Edwin?

• Times Top 100 employer for 3rd year running.
• 30 days annual leave + bank holidays + your birthday off + option to buy more annual leave.
• Fantastic private healthcare package.
• Enhanced parental leave.
• Regular team events, incentives and celebrations.
• Ongoing training and career development.
• Modern, professional office with a supportive culture.
• A chance to make a real difference in education.
• Represented at the House of Lords alongside CST and sector leaders.
• A team of people who genuinely care about impact and making a positive difference to the education sector.
• A culture that backs ideas, champions autonomy and invests in growth.
• A growing portfolio of businesses making a real difference in education.

The education sector is evolving – and we’re here to support that change. This is your chance to be part of something purposeful, ambitious and rewarding.

Process:

• Screening process – Designed to assess candidates in a fair way, giving you an opportunity to share your skill, experience and passion.
• Phone Call with the Talent Team – Share a call with our Talent Acquisition team to answer any questions you have about the role, our business and next steps.
• 1st Interview – Meet your potential manager and team members.
• Final Stage Interview – Meet a Senior Stakeholder in the business.

The Edwin Group does not discriminate on the grounds of age, gender, race, colour, religion, disability or sexual orientation, and we welcome applications from all sections of the community.