Head of Marketing

Razorblue Group Ltd; England; On-site; GBP 125,000 - 150,000; Full time

Job summary

A growing technology company is seeking a dynamic Head of Marketing to lead strategic marketing initiatives. This role involves developing marketing strategies aligned with business growth targets, leading market analysis to identify competitive opportunities, and designing effective lead generation frameworks. The ideal candidate will have a proven track record in strategic marketing leadership and a strong ability to collaborate with sales teams to optimize marketing outcomes.

Qualifications

• Proven experience in developing marketing strategies aligned with business growth.
• Ability to lead market analysis and competitive intelligence.
• Experience in designing lead generation frameworks.

Responsibilities

• Develop a marketing strategy to support growth targets.
• Lead market analysis to identify competitive opportunities.
• Design frameworks for lead generation.

Skills

Strategic marketing leadership

Market analysis

Lead generation strategy

Account-based marketing

Job description

We are looking for a dynamic and enthusiastic Head of Marketing to join our growing team. Your responsibilities will encompass:

Strategic Marketing Leadership (40%)

• Develop marketing strategy aligned with commercial objectives and business growth targets
• Lead market analysis and competitive intelligence to identify opportunities for service differentiation and market expansion
• Establish marketing performance frameworks and ROI measurements to demonstrate marketing contribution to revenue pipeline
• Create lead generation strategy to address pipeline challenges and support sustainable growth
• Set strategic direction for brand positioning and market pressure

Lead Generation Strategy and Optimisation (25%)

• Design lead generation frameworks that deliver qualified prospects to support new business acquisition targets
• Establish lead qualification criteria and processes in collaboration with sales team
• Develop account-based marketing strategies for key prospect sectors
• Establish service-level agreements between marketing