Head of Field Marketing EMEA

Criteo; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading marketing technology firm is seeking a Head of Field Marketing for the EMEA region. This role involves defining the marketing strategy and leading a team to ensure alignment with sales goals. Candidates must possess over 8 years of marketing experience, preferably in AdTech or eCommerce, and demonstrate leadership skills. The position requires strong communication abilities and a data-driven approach to marketing. This role offers the chance to significantly impact regional marketing initiatives.

Qualifications

• Over 8 years of marketing experience, ideally in AdTech, retail, or eCommerce.
• Strong understanding of digital marketing strategies and tools.
• Experience in managing high-performing teams.

Responsibilities

• Define and own the EMEA Field Marketing Strategy.
• Lead and manage a team of marketing professionals across the EMEA region.
• Serve as the primary marketing partner for EMEA sales leadership.
• Localize global marketing campaigns to suit regional needs.

Skills

Marketing experience

Commercial acumen

Data-driven marketing

Exceptional communication skills

Project management skills

Communication skills

Education

Bachelor's degree in business, marketing, or related field

Job description

What You'll Do :

The Head of Field Marketing, EMEA plays a critical role in leading the regional field marketing strategy and execution across Europe. Partnering closely with EMEA sales leadership, this role is responsible for aligning marketing initiatives with commercial objectives for both performance and retail media, driving regional impact, and translating global strategies into locally relevant campaigns, narratives, and activations.

Reporting to the Global Head of Field Marketing, you will lead a team of field marketing managers and collaborate cross-functionally to deliver high-performing programs that generate demand for Criteo’s Commerce Media Platform.

Key Responsibilities

• Define and own the EMEA Field Marketing Strategy, aligned with regional sales goals.
• Lead and manage a team of direct reports across the EMEA region, fostering growth and performance.
• Serve as the primary marketing partner for EMEA sales leadership.
• Localize global marketing campaigns and collaborate with central teams on content needs.
• Elevate Criteo’s brand and executive visibility through organic and paid initiatives, in partnership with the Global Marketing team, Product Marketing, PR and Analyst Relations.
• Own and manage the EMEA field marketing budget, ensuring efficient and impactful spend.
• Lead content strategy and execution for high-touch events, including industry sponsorships and proprietary experiences.
• Champion a culture of continuous improvement, learning, and excellence.
• Actively contribute to the Global Field Marketing team, participating in cross-functional initiatives.

Who You Are :

• Bachelor's degree in business, marketing, or related field.
• 8+ years of marketing experience, ideally in AdTech, retail, or eCommerce.
• Proven success marketing platforms, SaaS, or technology solutions; experience in demand-driven businesses (e.g., DSPs or RMNs) is a plus.
• Strong commercial acumen with a sales-oriented mindset; comfortable engaging with clients and supporting sales pitches.
• Data-driven marketer with a deep understanding of digital marketing, including social media, automation, programmatic & RTB, and CRM—preferably within a B2B tech environment.
• Exceptional communication skills; confident in supporting senior leadership and external partners.
• Demonstrated leadership in building and retaining high-performing teams.
• Client-centric approach with a focus on delivering value through marketing.
• Innovative thinker who embraces new ideas and challenges.
• Excellent project management skills with strong attention to detail.
• Agile and results-driven; thrives in a fast-paced, high-growth environment.