Head of Digital Product (BSO422)

Virgin Active; City of Westminster; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading fitness club organization in the UK seeks a Digital Product Director to own the global product strategy. The role involves shaping product direction, leading a high-performing team, and collaborating with key stakeholders to achieve business goals. Ideal candidates have significant experience in digital product strategy and team leadership. Benefits include annual leave, pension contributions, and complimentary membership.

Benefits

25 days annual leave

Access to pension plan

Complimentary Virgin Active membership

Private Health Insurance

Life Assurance

Discounts on PT sessions

Mental health support

Discounts on Virgin Academy courses

Qualifications

• Significant experience shaping and leading digital product strategy in large-scale consumer businesses.
• Proven success managing and developing multidisciplinary product teams across multiple markets.
• Experience delivering consumer-facing digital products with measurable commercial impact.
• Strong leadership skills with a focus on team development and cultural change.
• Ability to collaborate effectively with senior stakeholders and influence at executive level.

Responsibilities

• Own the global digital product strategy across app and web.
• Translate Virgin Active's ambition into product direction and metrics.
• Represent Product at Executive and Board level.
• Build and lead a global product organisation.
• Define and track critical key performance indicators.

Skills

Digital product strategy leadership

Multidisciplinary team management

Consumer-facing product delivery

Vision translation into strategy

Leadership and people management

Collaboration with senior stakeholders

Strategic thinking

Experience in subscription models

Job description

Virgin Active are committed to changing people's lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service. We take value in recruiting the very best team members who work behind the scenes to support our clubs in delivering a world class member experience.

Responsibilities

• Own the global digital product strategy and roadmap across app, web, in-club digital touchpoints, integrations and future service layers.
• Translate Virgin Active's "Where Wellness Gets Real" ambition into product direction, strategic bets, prioritisation and measurable success metrics.
• Represent Product confidently at Executive and Board level, shaping strategic conversations and securing alignment across the organisation.
• Ensure product strategy remains tightly connected to key business goals including growth, retention, visit frequency, brand experience and wider transformation initiatives.
• Build and lead a high‑performing global product organisation across Product, Design, UX, Research and Product Ops.
• Recruit, coach and develop senior product leaders, creating clear performance expectations and progression pathways.
• Foster a culture of discovery, experimentation and data‑driven decision making, with rapid movement from insight to learning to delivery.
• Shape how the product organisation operates – including rituals, governance, prioritisation and cross‑functional ways of working.
• Lead end‑to‑end product delivery across insight, discovery, design, build, launch and ongoing iteration.
• Define and track critical KPIs such as acquisition, conversion, digital engagement, visit frequency, retention and LTV.
• Ensure strong product operations including efficient resource allocation, healthy roadmaps and scalable delivery.
• Partner closely with Engineering, Data, Marketing, Brand, Operations and Fitness Product to deliver seamless, connected member experiences across digital and club environments.
• Act as a key connector across Brand, Clubs/Operations, Sales, Data and Finance, ensuring alignment and shared understanding of product direction.
• Communicate product progress, decisions, trade‑offs and risks clearly to senior stakeholders and international markets.

Qualifications

• Significant experience shaping and leading digital product strategy in large‑scale consumer businesses.
• Proven success managing and developing multidisciplinary product teams across multiple markets or geographies.
• Experience in delivering consumer‑facing digital products that delivered measurable commercial impact (e.g., membership, engagement, retention).
• Deep expertise in translating vision into actionable strategy, roadmap development and delivered outcomes.
• Strong leadership and people‑management skills, with experience building teams, developing talent and driving cultural change.
• Ability to collaborate effectively with senior stakeholders across Engineering, UX/Design, Marketing, Brand and Finance, influencing at executive level.
• Strategic thinking combined with operational rigour, able to operate at both high level and detail level when required.
• Experience in subscription or membership models, omnichannel digital‑physical experiences or wellness/fitness (beneficial).

Benefits

• 25 days (excluding bank holidays) annual leave, plus a Celebration Day – and we want you to take them.
• Access to Scottish Widows Pension with us matching contributions up to 5%.
• Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children and take advantage of our Club V.
• Private Dental and Healthcare Insurance – your physical health is important, and we want you to have access to healthcare should you require it.
• Life Assurance 4x your salary – which we hope you will not need.
• Discounts across Virgin Active – everything from guest passes to 50% off PT sessions.
• Join Virgin Family – communicate with colleagues across Virgin Group and enjoy many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2).
• 20% off food and drink at our KAUAI branches located in clubs.
• Access to Salary Finance – we can support you with loans and savings plans and help you become a personal finance expert.
• Mental health support – BUPA employer assistance programme with 4 free counselling sessions.
• Corporate letting services with Dexters – complimentary corporate letting services, meaning no tenant charges.
• Access to ePoints, offering numerous online discounts to retailers.
• Discounts on all Virgin Academy courses, trained by the very best instructors.