Head of Digital

JR United Kingdom; Preston; On-site; GBP 60,000 - 100,000; Full time

Job summary

A leading company in the health and fitness market seeks a Head of Digital, Growth, or Ecommerce to spearhead expansion into Germany and France. This role offers substantial career growth and is focused on driving revenue through innovative digital marketing strategies and a dedicated team. If you're an experienced leader with a passion for e-commerce and market expansion, this is the opportunity for you.

Qualifications

• Proven experience as a digital marketing leader.
• Familiar with growth strategies tailored for online consumers.
• Experience in the German and/or French markets.

Responsibilities

• Lead a team focused on driving customer revenue.
• Manage key metrics related to e-commerce growth.
• Develop localization strategies for international markets.

Skills

Digital Marketing

Ecommerce

Customer Revenue Management

Localization Strategy

Job description

Social network you want to login/join with:

Head of Digital | Head of Growth | Head of Ecommerce

Location: East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a significant share of the growing health and fitness market, creating delicious products and delivering excellent customer experiences. The business has doubled in size over the past three years and continues to grow strongly each year.

The next major milestone is reaching £100 million in turnover. They aim to achieve this through maintaining their strong presence in the UK market and expanding internationally, particularly into Germany and France, where they already generate millions in revenue.

This role will focus on expanding the German and French markets. There is a substantial opportunity for career progression, given the company's growth trajectory, competitive pricing, quality products, and the fact that these markets are less mature than the UK.

About the role

• Lead a small team of specialists to drive customer revenue via digital marketing and web channels.
• Manage key metrics such as churn prevention, cost per acquisition, lifetime value, and others.
• Expand the team as you surpass your objectives.
• Implement best practices from the parent company and develop a localization strategy for different markets.

You

• Are an ecommerce, growth, or digital marketing leader with experience selling directly to consumers online in the German and/or French markets.