Head of Digital

JR United Kingdom; Liverpool; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading health and fitness company in Liverpool is seeking a Head of Digital or Growth to accelerate their market presence in Germany and France. The role offers significant career progression potential, leading a specialized team to drive online sales and enhance customer experience. Passion for digital marketing and experience in ecommerce will be critical in navigating the growth trajectory of this expanding business.

Qualifications

• Experience leading teams in ecommerce or digital marketing.
• Proven track record in driving customer revenue online.
• Familiarity with the German and/or French markets.

Responsibilities

• Lead a team to drive customer revenue through digital marketing.
• Manage key metrics such as churn prevention and cost per acquisition.
• Implement localization strategies for different markets.

Skills

Leadership

Digital Marketing

Ecommerce Strategy

Localization

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a chunk of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, and is posting strong growth every year.

The next big milestone is £100 million in turnover, which they aim to achieve through maintaining their market presence in the UK and expanding internationally, particularly into Germany and France where they are already generating millions in revenue.

This role will focus on growing the German and French markets. There's a significant opportunity for career progression given the company's growth trajectory, quality products, competitive pricing, and the fact that these markets are less mature than the UK.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Manage key metrics such as churn prevention, cost per acquisition, lifetime value, and more.
• Grow the team as you surpass your objectives.
• Implement localization strategies for different markets, adopting the best ideas from the company's main operations.

You

• An ecommerce, growth, or digital marketing leader with experience selling directly to consumers online in the German and/or French markets.