Head of Digital

JR United Kingdom; Chester; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in the health and fitness sector is seeking a Head of Digital to drive commercial growth in the German and French markets. This leadership role involves overseeing a dedicated team, implementing effective marketing strategies, and capitalizing on opportunities in expanding markets. Join a rapidly growing business focused on significant revenue milestones.

Qualifications

• Experience in the German and/or French markets.
• Leader with a background in digital marketing.
• Ability to drive customer revenue through web channels.

Responsibilities

• Lead a team to increase customer revenue via digital marketing.
• Manage and analyze key performance metrics.
• Develop localization strategies for new markets.

Skills

Ecommerce

Digital Marketing

Growth Strategy

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

Location: East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a significant share of the burgeoning health and fitness market, creating delicious products and offering an excellent customer experience. The business has doubled in size over the past 3 years, with consistent annual growth.

The next major milestone is reaching £100 million in turnover. They aim to achieve this through continued dominance in the UK market and international expansion, particularly into Germany and France, where they are already generating millions in revenue.

This role will focus on expanding the German and French markets. There is a substantial opportunity for career progression given the company's growth trajectory, attractive product pricing, and the relatively immature markets compared to the UK.

About the role

• Lead a small team of specialists to increase customer revenue via digital marketing and web channels.
• Manage key metrics such as churn prevention, cost per acquisition, and lifetime value.
• Expand the team as you surpass objectives.
• Implement best practices from the parent company and develop localization strategies for different markets.

You

• An ecommerce, growth, or digital marketing leader with experience selling directly to consumers online in the German and/or French markets.