Head of Digital

JR United Kingdom; Stockport; On-site; GBP 70,000 - 120,000; Full time

Job summary

A leading company in the health and fitness sector is seeking a Head of Digital to drive growth in the German and French markets. With a focus on increasing customer revenue through effective digital marketing, this role offers an exciting opportunity for career progression as the company aims for significant turnover milestones.

Qualifications

• Experienced ecommerce/growth/digital marketing leader.
• Proven track record of selling directly to consumers online.
• Experience in the German and/or French markets.

Responsibilities

• Lead a small team of specialists to increase customer revenue.
• Manage metrics such as churn rate and cost per acquisition.
• Implement localization strategies for different markets.

Skills

Leadership

Digital Marketing

Ecommerce Strategy

Market Expansion

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

Location: East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a significant share of the burgeoning health and fitness market, creating delicious products and offering an excellent customer experience. The business has scaled by 100% over 3 years, with consistent growth each year.

The next big milestone is achieving £100 million in turnover. They aim to reach this by maintaining their strong presence in the UK market and expanding internationally, particularly into Germany and France, where they already generate millions in revenue.

This role focuses on expanding the German and French markets. There is a huge opportunity for career progression given the company's growth trajectory, competitive pricing, quality products, and the fact that these markets are less mature than the UK.

About the role

• Lead a small team of specialists to increase customer revenue through digital marketing and web channels.
• Manage key metrics such as churn rate, cost per acquisition, lifetime value, and more.
• Grow the team as you surpass your objectives.
• Implement best practices from the parent company and develop a localization strategy for different markets.

You

• An experienced ecommerce/growth/digital marketing leader with a proven track record of selling directly to consumers online in the German and/or French markets.