Head of Digital

JR United Kingdom; Birkenhead; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading health and fitness company seeks a Head of Digital to propel growth in the German and French markets. This role involves leading a dedicated team, managing key performance metrics, and implementing effective digital marketing strategies. The ideal candidate will be an ecommerce or growth expert, adept at navigating international markets.

Qualifications

• Proven experience in digital marketing, particularly in ecommerce.
• Experience in targeting German and/or French markets is essential.
• Leadership skills to manage and grow a team.

Responsibilities

• Lead a team to drive customer revenue via digital channels.
• Manage key metrics related to customer acquisition and retention.
• Implement localization strategies for different markets.

Skills

Digital marketing

Ecommerce leadership

Growth strategy

Job description

Social network you want to login/join with:

Head of Digital | Head of Growth | Head of Ecommerce

Location: East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a chunk of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, and is posting strong growth every year.

The next big milestone is £100 million in turnover, which they aim to achieve through continued presence in the UK market and international expansion, particularly into Germany and France where they are already generating millions in revenue.

This role will focus on growing the German and French markets. There's a huge opportunity to progress your career given the company's trajectory, the strong product offering, competitive pricing, and the fact that these markets are more immature than the UK.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Manage key metrics such as churn prevention, cost per acquisition, lifetime value, and more.
• Grow the team as you exceed your objectives.
• Implement a localisation strategy for different markets, adopting the best ideas from the company's core operations.

You

• Are an ecommerce, growth, or digital marketing leader with experience selling directly to consumers online in the German and/or French markets.