Head of Digital

JR United Kingdom; Milton Keynes; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading UK company in the health and fitness market is seeking a Head of Digital to drive growth in Germany and France. This role involves leading a talented team to enhance customer revenue through digital channels and implementing strategic localization initiatives. With a strong growth trajectory and market opportunities, this position offers significant career advancement potential.

Qualifications

• Experience in direct-to-consumer sales in German and/or French markets.
• Proven track record in leading digital growth strategies.

Responsibilities

• Lead a team to enhance customer revenue through digital marketing.
• Implement localization strategies for German and French markets.
• Manage key performance metrics like cost per acquisition and lifetime value.

Skills

Digital marketing

Ecommerce

Growth leadership

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

Location: East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a chunk of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, with strong growth every year.

The next big milestone is £100 million in turnover, aiming to achieve this through UK market leadership and international expansion into Germany and France, where they are already generating millions in revenue.

This role will focus on growing the German and French markets. There's a significant opportunity to advance your career given the company's growth trajectory, competitive pricing, quality products, and entry into less mature markets compared to the UK.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Manage key metrics such as churn prevention, cost per acquisition, lifetime value, and more.
• Expand the team as you surpass your objectives.
• Implement localization strategies tailored to each market, adopting best practices from the company's core operations.

You

• Are an ecommerce, growth, or digital marketing leader with experience selling directly to consumers online in the German and/or French markets.