Head of Digital

JR United Kingdom; Watford; On-site; GBP 60,000 - 100,000; Full time

Job summary

Une entreprise dynamique du secteur santé et fitness recherche un Head of Digital, Growth, ou Ecommerce. Ce rôle est essentiel pour développer les marchés allemands et français, avec un fort potentiel de progression de carrière. Vous dirigerez une équipe, mesurerez les performances et appliquerez les meilleures pratiques pour maximiser la valeur client.

Qualifications

• Leader en marketing numérique avec une expérience en vente en ligne directe.
• Compétences en stratégie de localisation dans les marchés allemand et français.

Responsibilities

• Diriger une petite équipe pour augmenter les recettes clients par le biais de canaux numériques.
• Gérer les indicateurs tels que la prévention du churn et le coût d'acquisition client.
• Mettre en œuvre des stratégies de localisation dans plusieurs marchés.

Skills

Digital marketing

Customer acquisition

Churn prevention

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a chunk of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, and is posting strong growth every year.

The next big milestone is £100 million in turnover, and they aim to achieve this through continuing to be a major player in their UK market and expanding internationally. The key markets for growth are Germany and France, where they are already generating millions in revenue.

This role will focus on growing the German and French markets. There is a significant opportunity for career progression given the company's trajectory, the strong product offering, competitive pricing, and the relatively immature markets compared to the UK.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Manage key metrics such as churn prevention, customer acquisition costs, lifetime value, and more.
• Expand the team as you exceed your objectives.
• Implement localization strategies in different markets, adopting best practices from the main company.

You

• An ecommerce, growth, or digital marketing leader with experience in direct-to-consumer online sales in the German and/or French markets.