Head of Digital

JR United Kingdom; Bedford; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in the health and fitness market is seeking a Head of Digital to spearhead growth in the German and French markets. This key role involves leading a team, managing customer revenue metrics, and implementing localized strategies. With a trajectory of strong growth and an ambitious turnover goal of £100 million, this position offers significant career progression opportunities as the company expands internationally.

Qualifications

• Experience in ecommerce, growth, or digital marketing.
• Experience selling directly to consumers online in the German and/or French markets.

Responsibilities

• Lead a small team to drive customer revenue through digital channels.
• Manage metrics like churn prevention and cost per acquisition.
• Implement localization strategies for German and French markets.

Skills

Digital Marketing

Ecommerce

Growth Strategies

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

Location: East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a chunk of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, with strong growth every year.

The next big milestone is £100 million in turnover, aiming to achieve this through maintaining a strong presence in their UK market and expanding internationally. The key markets for expansion are Germany and France, where they are already generating millions in revenue.

This role will focus on growing the German and French markets. There is a significant opportunity for career progression given the company's growth trajectory, competitive pricing and products, and the potential in these emerging markets.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Manage key metrics such as churn prevention, cost per acquisition, lifetime value, and more.
• Expand the team as you surpass your objectives.
• Implement localization strategies for different markets, adopting best practices from the company's main operations.

You

• An ecommerce, growth, or digital marketing leader with experience selling directly to consumers online in the German and/or French markets.