Head of Digital

JR United Kingdom; Luton; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in the health and fitness market seeks a Head of Digital to lead revenue growth through digital marketing strategies. The ideal candidate will have experience in eCommerce, particularly in the German and French markets, and will excel in managing a team to exceed objectives while implementing effective market strategies.

Qualifications

• Experience as an ecommerce leader with a record in direct consumer sales.
• Background in managing digital marketing teams and strategies.

Responsibilities

• Lead and grow a team of specialists to drive revenue.
• Focus on customer metrics like churn prevention and lifetime value.
• Implement localisation strategy for different markets.

Skills

Digital marketing

eCommerce management

Growth strategy

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

Location: East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a chunk of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, with strong growth every year.

The next big milestone is £100 million in turnover, aiming to achieve this through maintaining a strong UK presence and expanding internationally, particularly into Germany and France, where they are already generating millions in revenue.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Focus on key metrics such as churn prevention, cost per acquisition, lifetime value, and more.
• Grow the team as you exceed your objectives.
• Implement a localisation strategy for different markets, adopting the best ideas from the main company.

You

• Experience as an ecommerce, growth, or digital marketing leader with a track record of selling directly to consumers online in the German and/or French markets.