Head of Digital

JR United Kingdom; Coventry; On-site; GBP 60,000 - 100,000; Full time

Job summary

A leading health and fitness brand is seeking a Head of Digital, Head of Growth, or Head of Ecommerce to expand its footprint in Germany and France. This role offers significant career progression opportunities in a fast-growing company that has doubled its turnover over the past three years.

Qualifications

• Experience in digital marketing and ecommerce, specifically in the German/French markets.
• Proven track record in driving customer revenue.

Responsibilities

• Lead a team to drive customer revenue through digital marketing.
• Manage churn, acquisition, and lifetime value metrics.
• Develop localization strategies for new markets.

Skills

Digital Marketing

Ecommerce Management

Growth Strategy

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a chunk of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, and is posting strong growth every year.

The next big milestone is £100 million in turnover, which they aim to achieve through continued leadership in their UK market and international expansion. Key target markets include Germany and France, where they are already generating millions in revenue.

This role will focus on growing the German and French markets. There's a significant opportunity for career progression given the company's trajectory, the quality of their products and pricing, and the fact that these markets are more immature than the UK.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Manage key metrics such as churn prevention, cost per acquisition, lifetime value, and more.
• Grow the team as you surpass your objectives.
• Implement best practices from the parent company and develop a localization strategy for different markets.

You

• An ecommerce, growth, or digital marketing leader with experience selling directly to consumers online in the German and/or French markets.