Head of Digital

JR United Kingdom; High Wycombe; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in the health and fitness market is seeking a Head of Digital to spearhead growth in German and French markets. This role involves leading a team, managing marketing metrics, and implementing localization strategies. With significant career progression opportunities, this position is ideal for a digital marketing leader with a track record in direct-to-consumer sales.

Qualifications

• Leader in digital marketing or ecommerce with consumer sales experience.
• Experience in the German and/or French markets is essential.

Responsibilities

• Lead a team to drive customer revenue through digital marketing and web.
• Manage metrics like churn prevention and lifetime value.
• Implement localization strategies for German and French markets.

Skills

Digital marketing

Ecommerce

Growth leadership

Market expansion

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a chunk of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, and is posting strong growth every year.

The next big milestone is £100 million in turnover, and they aim to achieve this through maintaining their presence in the UK market and expanding internationally. The key markets targeted are Germany and France, where they are already generating millions in revenue.

This role will focus on growing the German and French markets. There's a significant opportunity for career progression given the company's growth trajectory, quality products, competitive pricing, and the fact that these markets are still emerging compared to the UK.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Manage key metrics such as churn prevention, cost per acquisition, lifetime value, and more.
• Expand the team as you exceed your objectives.
• Implement localization strategies in different markets, adopting successful ideas from the company's main operations.

You

• An ecommerce, growth, or digital marketing leader with experience selling directly to consumers online in the German and/or French markets.