Head of Digital

JR United Kingdom; Stoke-on-Trent; On-site; GBP 60,000 - 90,000; Full time

Job summary

A rapidly growing health and fitness company is seeking a Head of Digital to optimize their online revenue in German and French markets. This role involves leading a team, managing critical performance metrics, and developing localization strategies to enhance market penetration. This position offers significant career advancement opportunities within a dynamic industry.

Qualifications

• Experience in the ecommerce and digital marketing sectors.
• Familiarity with the German and/or French consumer markets.

Responsibilities

• Lead a team to drive customer revenue through digital marketing.
• Manage key metrics like churn prevention and cost per acquisition.
• Implement localisation strategies for different markets.

Skills

Digital Marketing

Ecommerce

Growth Leadership

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

Location: East Liverpool (4 days a week in the office)

About the company

This company is going places. It has carved out a significant share of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, with strong growth each year.

The next big milestone is £100 million in turnover. They aim to achieve this through maintaining a strong presence in the UK market and expanding internationally, particularly into Germany and France, where they are already generating millions in revenue.

This role will focus on growing the German and French markets. There is a huge opportunity for career progression given the company's trajectory, the quality of their products and pricing, and the fact that these markets are more immature than the UK.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Manage key metrics such as churn prevention, cost per acquisition, lifetime value, and more.
• Grow the team as you exceed objectives.
• Implement localisation strategies for different markets, adopting the best ideas from the headquarters.

You

• Are an ecommerce, growth, or digital marketing leader with experience selling directly to consumers online in the German and/or French markets.