Head of Digital

JR United Kingdom; Shrewsbury; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in the health and fitness market is seeking a Head of Digital to spearhead growth in the German and French markets. The role involves managing a team, driving revenue through digital marketing, and ensuring successful market entry strategies while leveraging the company's existing strengths. With ambitious growth plans, this opportunity promises significant career advancement for the right candidate.

Qualifications

• Experience in selling directly to consumers online in German and/or French markets.
• Leadership experience in ecommerce or digital marketing.

Responsibilities

• Lead and manage a team to drive customer revenue through digital channels.
• Oversee key metrics like churn prevention and cost per acquisition.
• Implement localisation strategies for international expansion.

Skills

Ecommerce Leadership

Digital Marketing

Team Management

Customer Acquisition Strategies

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a chunk of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, and is posting strong growth every year.

The next big milestone is £100 million in turnover, which they aim to achieve through continued presence in the UK market and international expansion into Germany and France, where they are already generating millions in revenue.

This role will focus on growing the German and French markets. There's a significant opportunity to advance your career given the company's growth trajectory, competitive pricing, quality products, and entry into less mature markets compared to the UK.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Manage key metrics such as churn prevention, cost per acquisition, lifetime value, among others.
• Expand the team as you surpass your objectives.
• Implement a localisation strategy for different markets, adopting the best ideas from the company's core operations.

You

• Are an ecommerce, growth, or digital marketing leader with experience selling directly to consumers online in the German and/or French markets.