Head of Bulldog

Edgewell; City Of London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A global personal care company seeks a dynamic European Head of Marketing in London. This role involves leading the growth of Bulldog Skincare, with responsibilities including brand strategy, campaign execution, and team leadership. Ideal candidates will have a mix of strategic insight and creative leadership, with experience in managing regional brands. The position offers a full-time contract with travel required across different hubs.

Qualifications

• Demonstratable blend of strategic insight and creative leadership.
• Experience leading regional brands and strategic planning.
• Strong financial acumen and ability to analyse complex data.

Responsibilities

• Lead the brand strategy and innovation roadmap.
• Create effective brand communications.
• Coach and develop a team of marketers.

Skills

Strategic insight

Creative leadership

Data-driven decision-making

Excellent communication

Problem-solving skills

Team player

Attention to detail

Job description

Edgewell is not just a company but a vibrant global community of 6800 visionaries, doers and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joy into every aspect of our work. Our pledge goes beyond our products with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

Position Summary

We are seeking a dynamic and strategic European Head of Marketing to lead the growth of Bulldog Skincare across international markets. This role will shape and bring to life the brand vision, creating compelling and effective campaigns across all consumer touchpoints to increase consumer penetration and grow market presence.

Reporting to the Marketing Director for Europe, the Head of Brand is the guardian of Bulldog Skincare and responsible for the short‑ and long‑term performance measured by market share and revenue growth, as well as the continuous strengthening and growth of the consumer franchise. This European Marketing leadership position partners closely with key internal and external stakeholders, senior commercial leaders, R&D and members of the European Leadership Team.

Primary Responsibilities

Lead the brand strategy, innovation roadmap and deliver the annual strategic planning process for the brand.

Brand Strategy

• Define the brand positioning and strategy to deliver ambitious penetration growth across Europe and guide the teams in translating the long‑term strategy plan into annual local brand plans.
• Partner and collaborate regularly with local marketing teams to provide in‑depth assessment of the brand, actively investigating the root causes for performance and course‑correcting or accelerating as required.
• Assess future market opportunities, category & channel approach and pricing strategy.

Insight

• Use consumer shopper and customer insight to inform and strengthen brand strategy plans and campaigns.
• Stay ahead of competitor activity and industry trends to develop and grow the brand position in market.

Campaigns

• Create disruptive and effective brand communications in our consumers' everyday lives with exceptional execution throughout the consumer journey to deliver superior results.

Innovation

• Lead the innovation agenda and roadmap in line with the brand positioning to unlock future growth opportunities.
• Lead the end‑to‑end product development to realise future growth opportunities.
• Develop superior product experiences that exceed consumers' needs.

Leadership

• Coach and develop a team of exceptional marketers as well as lead a cross‑functional team across Media & Digital, Innovation, Revenue Growth and Portfolio Management.
• Own the A&P budget in all aspects to maximise marketing effectiveness and ROI.

Required Skills & Experience

• This position requires a demonstratable blend of strategic insight, creative leadership and the ability to execute at pace in an entrepreneurial environment.
• Experience leading regional brands and setting clear and compelling strategic plans and frameworks and experience across the full marketing mix.
• Demonstrated experience managing comprehensive strategic marketing and communications, media relations and marketing programs.
• Experience managing a team of direct and indirect reports and working within a matrix organisation with demonstrated success planning and accomplishing goals.
• Experience with multiple creative and media agencies, crafting a brief, executing a creative plan and evaluating & executing media strategies.
• Strong team player with the drive to help assure high quality standards.
• Highly organised with strong attention to detail, flexible, self‑motivated and able to succeed in a dynamic fast‑paced environment.
• Excellent communication skills both written and verbal, ability to articulate in a clear and concise manner.
• Problem‑solving skills.
• A strong combination of both creative and analytical skills is a must; understanding of budgets and product costing plus ability to proactively gather, analyse and evaluate complex data.
• Strong financial acumen and accountability; influence the commercial performance with strong analytical skills and ability to make data‑driven decisions.
• Consumer Packaged Goods, Personal Care or Beauty SPF experience preferred.
• Fluent in English and proficient in at least one other European language is an advantage.

Working Relationships

• Reports to Marketing Director Europe
• 2 Direct Reports, 4 teammates.

Strong collaboration with: Hubs Marketing teams, Digital Team, R&D and Regulatory teams.

Work Environment

• Travel is required as direct reports will be in different hubs.

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team where good ideas can thrive and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that's open to difference. We aim to bring joy to not only the products we create and the people we serve but our colleagues across the globe too.

Employment Type: Full Time

Vacancy: 1