Growth-Oriented Regional Account Manager – East Anglia

The Advocate Group; England; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Car Allowance

Bonus

Job summary

The Advocate Group, on behalf of an ambitious independent brewery, seeks a Regional Account Manager to drive sales across East Anglia. You will manage 70–80 on-trade accounts, develop relationships, and win new business with a focus on profitability and growth.

This field-based role requires a commercially driven, relationship-focused professional with a full UK driving licence and willingness to travel across the territory.

Qualifications

• Experience within field sales, account management, business development or a similar commercial role.
• Background in drinks, brewing, hospitality, FMCG or wholesale sectors would be advantageous.
• Proven ability to build strong customer relationships and develop long‑term commercial partnerships.
• A proactive approach to winning new business and growing existing accounts.
• Strong commercial awareness, with the ability to identify opportunities and maximise sales profitability.
• Confident communication, negotiation and relationship‑building skills.
• Self‑motivated, resilient and comfortable managing your own territory and workload.
• A results‑driven mindset, with a strong focus on achieving sales targets and business growth.
• Excellent organisational and time management skills, with the ability to prioritise effectively.
• The ability to work autonomously while maintaining strong customer relationships and contributing to wider business objectives.
• A full UK driving licence and willingness to travel throughout the territory.

Responsibilities

• Managing and developing an established portfolio of approximately 70–80 on‑trade accounts across East Anglia, maximising sales and profitability
• Building and maintaining strong customer relationships to drive sales growth and long‑term partnerships
• Identifying, targeting and securing new business opportunities to expand your territory
• Driving sales growth through proactive account development and effective field sales activity
• Championing the brewery's own‑brand beer range to create new opportunities and increase sales
• Cross‑selling the wider drinks portfolio, including draught beer, wine and spirits
• Working closely with customers to understand their needs and identify opportunities to grow their drinks offering
• Maximising turnover and profitability across existing accounts while developing new revenue streams
• Monitoring market trends, competitor activity and customer needs to identify opportunities for growth
• Taking ownership of your territory, sales pipeline and overall commercial performance
• Delivering against agreed sales targets, KPIs and business growth objectives
• Representing an ambitious independent brewery and building its presence across the regional on‑trade market

Skills

Field sales

Account management

Business development

Commercial acumen

Relationship building

Negotiation

Territory management

Self-motivation

Time management

Driving licence

Travel willingness

Job description

The Advocate Group, on behalf of an ambitious independent brewery, seeks a Regional Account Manager to drive sales across East Anglia. You will manage 70–80 on-trade accounts, develop relationships, and win new business with a focus on profitability and growth.

This field-based role requires a commercially driven, relationship-focused professional with a full UK driving licence and willingness to travel across the territory.