Regional Business Growth Lead – On-Trade Drinks

The Advocate Group; West Midlands; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Car allowance

Bonus

Job summary

The Advocate Group partners with a traditional British cider producer to appoint a Business Development Manager who will drive growth across the On Trade. This field-based role focuses on winning new business, expanding distribution and building long-term relationships with pubs, bars and restaurants.

You will manage a robust sales pipeline, visit customers across the territory, and use CRM tools to achieve targets and KPIs while representing a passion for quality ciders and sustainability.

Qualifications

• Proven sales experience in drinks, FMCG, hospitality or On Trade sectors.
• Strong track record of winning new business and growing accounts.
• Commercially driven, target-focused, and able to drive tangible sales growth.
• Confident identifying, developing and converting opportunities.
• Strong understanding of On Trade dynamics with pubs, bars, restaurants and wholesalers.
• Excellent relationship-building and negotiation skills across levels.
• Proactive, entrepreneurial, autonomous field-based performer.
• Passion for building brands and long-term partnerships.
• Strong communication and presentation skills.
• Organised with the ability to manage a customer base, pipeline and diary.
• Comfortable with CRM systems and basic office applications.

Responsibilities

• Identify and secure new business opportunities across the On Trade (pubs, bars, restaurants, wholesalers).
• Build and maintain strong relationships with existing customers to grow sales and product range.
• Develop and manage a sales pipeline, prospect for new customers and convert opportunities into long-term accounts.
• Increase visibility and distribution of the portfolio through listings and activity.
• Understand customer needs and market trends to identify growth opportunities.
• Negotiate new business and manage relationships for retention and expansion.
• Regularly visit customers and prospects, building a market network.
• Monitor competitor activity to inform sales strategy.
• Maintain accurate CRM data and achieve sales targets and KPIs.

Skills

Sales experience

On Trade knowledge

Relationship building

Negotiation

CRM familiarity

Travel readiness

Presentation skills

Tools

CRM systems

Microsoft Office

Job description

The Advocate Group partners with a traditional British cider producer to appoint a Business Development Manager who will drive growth across the On Trade. This field-based role focuses on winning new business, expanding distribution and building long-term relationships with pubs, bars and restaurants.

You will manage a robust sales pipeline, visit customers across the territory, and use CRM tools to achieve targets and KPIs while representing a passion for quality ciders and sustainability.