Regional Manager

COREcruitment Ltd; England; On-site; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Salary + bonuses

Career development

Global brand

Job summary

Regional Manager – Established Brewery – East Anglia is a field-based role for a driven sales leader. You will win and manage key on-trade accounts, drive listings, and grow the brand across wholesalers, independent venues, and MPOs.

You will develop growth strategies, collaborate with marketing for activations, build long-term relationships with buyers and distributors, and negotiate terms to boost revenue.

Qualifications

• Proven track record in On-Trade sales within spirits, drinks or FMCG.
• Strong account management and negotiations experience.
• Ability to lead trade marketing initiatives and brand activations.

Responsibilities

• Win and manage key on-trade accounts, securing listings and driving sales.
• Develop and execute a strategic growth plan, identifying new business opportunities and enhancing partnerships.
• Collaborate with marketing teams to deliver activations and ensure strong brand presence at POS.
• Build long-term relationships with buyers, distributors and retail decision-makers to maximise brand performance.
• Negotiate commercial terms, promotions and trade agreements to drive revenue and profitability.
• Monitor market trends, competitor activity and sales performance to refine strategies.

Skills

On-trade sales

Account management

Business development

Negotiations

Job description

Regional Manager – Established Brewery – East Anglia - Up to £55k plus Car Allowance

My client is a forward-thinking and long-established brewery brand that is growing across both the on and off trade. This award-winning business has several fantastic products in their portfolio and a long-standing appreciation across the trade.

The Regional Manager will be responsible for managing business across the on trade in East Anglia. This role will be field based and involve working alongside larger groups, independent accounts and supporting wholesale. The ideal Regional Manager will have experience in driving new business goals, managing relationships and growing brands.

What this business offers:

• A competitive salary and performance-based bonuses.
• Opportunities for professional development and career growth.
• The chance to work with a globally recognized brand in an exciting and dynamic industry.
• A collaborative and supportive work culture.

The Regional Manager Responsibilities

• Win and manage key on-trade accounts, securing listings and driving sales in wholesalers, independent free trade and MPO’s
• Develop and execute a strategic growth plan, identifying new business opportunities and enhancing existing partnerships.
• Collaborate with marketing teams to deliver best-in-class activations, ensuring strong brand presence at point-of-sale.
• Build long-term relationships with key buyers, distributors, and retail decision-makers to maximize brand performance.
• Negotiate commercial terms, promotions, and trade agreements to drive revenue and profitability.
• Monitor market trends, competitor activity, and sales performance to refine strategies and identify areas for growth

The ideal Regional Manager Candidate:

• Proven track record in On-Trade sales within the spirits, drinks, or FMCG industry.
• Strong understanding of independent free trade sales, multiple groups and key East Anglian venues.
• Commercially astute with experience in account management, business development, and negotiations.
• Ability to lead trade marketing initiatives and drive impactful brand activations.
• Entrepreneurial mindset with the ability to work autonomously while contributing to a collaborative team.