Growth-Driven Regional Account Manager – East Anglia

Advocate Group; England; On-site; GBP 35,000 - 55,000; Full time

Job summary

Advocate Group is seeking a commercially driven Regional Account Manager to grow its on-trade presence in East Anglia. You will manage 70–80 accounts, build strong relationships, and identify new opportunities to drive profitable sales across the region.

The role is field-based, combining account management, new business development and territory growth. You will travel across East Anglia, nurture partnerships, and deliver against sales targets and KPIs for continued growth.

Qualifications

• Experience in field sales or account management.
• Experience in drinks, brewing, hospitality, FMCG or wholesale is a plus.
• Proven ability to build long-term commercial partnerships.

Responsibilities

• Manage and develop a portfolio of 70–80 on-trade accounts across East Anglia.
• Build and maintain strong customer relationships to drive sales.
• Identify, target and secure new business opportunities.
• Drive sales growth through proactive account development.
• Champion own-brand beer and cross-sell wider drinks portfolio.
• Collaborate with customers to grow their drinks offering.
• Maximise turnover and profitability across existing accounts.
• Monitor market trends, competitor activity and customer needs.
• Take ownership of territory, pipeline and performance.
• Deliver against sales targets and KPIs.
• Represent an ambitious brewery in the regional on-trade market.

Skills

Field sales

Account management

Business development

Relationship building

Negotiation

Job description

Advocate Group is seeking a commercially driven Regional Account Manager to grow its on-trade presence in East Anglia. You will manage 70–80 accounts, build strong relationships, and identify new opportunities to drive profitable sales across the region.

The role is field-based, combining account management, new business development and territory growth. You will travel across East Anglia, nurture partnerships, and deliver against sales targets and KPIs for continued growth.