East Anglia Regional Manager: Craft Brewery Growth Lead

COREcruitment Ltd; England; On-site; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Salary + bonuses

Career development

Global brand

Job summary

Regional Manager – Established Brewery – East Anglia is a field-based role for a driven sales leader. You will win and manage key on-trade accounts, drive listings, and grow the brand across wholesalers, independent venues, and MPOs.

You will develop growth strategies, collaborate with marketing for activations, build long-term relationships with buyers and distributors, and negotiate terms to boost revenue.

Qualifications

• Proven track record in On-Trade sales within spirits, drinks or FMCG.
• Strong account management and negotiations experience.
• Ability to lead trade marketing initiatives and brand activations.

Responsibilities

• Win and manage key on-trade accounts, securing listings and driving sales.
• Develop and execute a strategic growth plan, identifying new business opportunities and enhancing partnerships.
• Collaborate with marketing teams to deliver activations and ensure strong brand presence at POS.
• Build long-term relationships with buyers, distributors and retail decision-makers to maximise brand performance.
• Negotiate commercial terms, promotions and trade agreements to drive revenue and profitability.
• Monitor market trends, competitor activity and sales performance to refine strategies.

Skills

On-trade sales

Account management

Business development

Negotiations

Job description

Regional Manager – Established Brewery – East Anglia is a field-based role for a driven sales leader. You will win and manage key on-trade accounts, drive listings, and grow the brand across wholesalers, independent venues, and MPOs.

You will develop growth strategies, collaborate with marketing for activations, build long-term relationships with buyers and distributors, and negotiate terms to boost revenue.