Growth Marketing Manager

ClassPass; United Kingdom; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A wellness platform in the United Kingdom is seeking a Manager of Influencer Marketing to lead the strategy and execution of campaigns that resonate across channels and communities. The role requires 3-5 years of experience in influencer marketing or social media, a strong creative perspective, and project management skills. Successful candidates will manage creator relationships and optimize campaign performance, aligning with the company’s values and goals.

Qualifications

• 3–5 years of experience in influencer marketing, brand partnerships, or social media.
• Strong creative eye and instinct for brand-aligned content.
• Comfort managing creative, operational, and analytical aspects of influencer programs.

Responsibilities

• Lead influencer strategy across campaigns to drive awareness and acquisition.
• Optimize existing programs and expand networks.
• Oversee campaign execution from brief to performance reporting.

Skills

Influencer marketing

Brand partnerships

Social media

Creative project management

Data analysis

Tools

Impact

CreatorIQ

Traackr

Job description

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self‑care sessions, a healthy lunch, or a new adventure.

The Role You’ll Play

At ClassPass, we believe wellness should be accessible, motivating, and a little bit fun. That means showing up in the spaces where our members already are, and partnering with the people they trust to inspire them to try something new. As our Manager of Influencer Marketing, you’ll own the strategy, development, and execution of influencer campaigns that bring our brand to life across channels, countries, and communities.

• Lead influencer strategy across brand, lifecycle, and paid campaigns to drive awareness, engagement, and acquisition
• Optimize and scale existing programs by expanding networks and increasing engagement
• Source and manage creators from macro to micro who align with our brand values and diverse global audience, serving as their main point of contact
• Build relationships with talent agencies, creators, and social platforms to unlock new partnership opportunities
• Oversee campaign execution from creative brief through performance reporting, ensuring assets are delivered on time and on brand
• Collaborate cross‑functionally with social, paid media, PR, creative, and localization teams to amplify campaigns and measure success
• Track performance metrics and use insights to optimize partnerships and inform future strategy
• Stay ahead of cultural trends, emerging platforms, and creator content best practices

Experience You Bring

• 3–5 years of experience in influencer marketing, brand partnerships, or social media with a background in fitness, wellness, or tech as a bonus
• A strong creative eye and sharp instinct for brand‑aligned content that performs
• Comfort managing creative, operational, and analytical aspects of influencer programs
• Familiarity with influencer tools like Impact, CreatorIQ, Traackr, or similar platforms
• A data‑driven mindset with the ability to turn metrics into actionable insights
• Excellent communication and project management skills with the ability to work independently with limited oversight

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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