Growth Leader – Full-Stack GTM for Self-Serve AI Product

36 Labs; Greater London; Hybrid; GBP 65,000 - 110,000; Full time

Job summary

36 Labs is a seed-stage startup spun out of the UCL Machine Learning lab, now scaling. You will own go-to-market and growth for our self-serve product, shaping ICPs, positioning and acquisition to convert visitors into customers.

You will run the funnel end-to-end: from website signups to onboarding, demos and pilots, and you’ll collaborate with a full-stack engineer to align GTM with product roadmap.

Qualifications

• 3+ years in GTM, growth or sales at a B2B product-led or self-serve SaaS product.

Responsibilities

• Own go-to-market for the self-serve product end-to-end: ICP, positioning, messaging, pricing and packaging, launches and GTM strategy.

Skills

GTM strategy

Data-driven

Full-cycle sales

Ads optimization

Tech/API familiarity

AI product experience

Community building

London network

Tools

Meta Ads

TikTok Ads

Google Ads

LinkedIn Ads

X Ads

Job description

36 Labs is a seed-stage startup spun out of the UCL Machine Learning lab, now scaling. You will own go-to-market and growth for our self-serve product, shaping ICPs, positioning and acquisition to convert visitors into customers.

You will run the funnel end-to-end: from website signups to onboarding, demos and pilots, and you’ll collaborate with a full-stack engineer to align GTM with product roadmap.