Design & GTM, Product

36 Labs; Greater London; Hybrid; GBP 65,000 - 110,000; Full time

Job summary

36 Labs is a seed-stage startup spun out of the UCL Machine Learning lab, now scaling. You will own go-to-market and growth for our self-serve product, shaping ICPs, positioning and acquisition to convert visitors into customers.

You will run the funnel end-to-end: from website signups to onboarding, demos and pilots, and you’ll collaborate with a full-stack engineer to align GTM with product roadmap.

Qualifications

• 3+ years in GTM, growth or sales at a B2B product-led or self-serve SaaS product.

Responsibilities

• Own go-to-market for the self-serve product end-to-end: ICP, positioning, messaging, pricing and packaging, launches and GTM strategy.

Skills

GTM strategy

Data-driven

Full-cycle sales

Ads optimization

Tech/API familiarity

AI product experience

Community building

London network

Tools

Meta Ads

TikTok Ads

Google Ads

LinkedIn Ads

X Ads

Job description

36 Labs is a seed-stage startup that started out of the UCL Machine Learning lab. We bootstrapped to 10 people, and now we're on the next leg of growth.

AI can generate almost any form of media, but it still can't judge what captures human attention. AI-generated content on social platforms is growing fast, every creative workflow will be agent-assisted or fully agentic. Our work is improving how models reason about creative decisions, learning from how audiences respond to content.

The role

You'll own go-to-market and growth for our self-serve product, the productisation of our creative harness: ICP, positioning, acquisition and conversion.

A full-stack GTM role spanning marketing, design, sales and growth engineering. You'll ship the creative, run demos, build the funnel and automate it end to end.

You'll form the product team with our full-stack engineer: they own the build, you own GTM, and you set the roadmap together.

What you'll do

• Own go-to-market for our self-serve product end-to-end: ICP, positioning, messaging, pricing and packaging, launches and GTM strategy
• Set and track KPIs across the funnel: CAC, activation, conversion, retention, LTV and revenue, and use them to prioritise spend and effort
• Build and run the funnel: website and landing pages, signup, onboarding and conversion, and the sales pipeline
• Run full-cycle sales for larger accounts: prospecting, outbound, demos and pilots, through to close
• Onboard and train customer teams, drive expansion from self-serve accounts into larger contracts, and turn customer insight into product feedback, case studies and messaging
• Design and make the brand and marketing yourself: ads, launch videos, social content, landing pages, sales decks and one-pagers
• Run paid acquisition on Meta, TikTok, Google, X and LinkedIn: creative, targeting, budgets and A/B testing, with attribution through to signups and revenue
• Run competitive and market analysis: competitor product, pricing and positioning, and where we differentiate
• Build GTM automations and AI workflows: lead research and enrichment, outbound sequences, CRM, reporting and content production
• Build community as a growth channel: run and attend events, work with creators and partners, and convert them into users, customers and qualified leads

What we're looking for

• 3+ years in GTM, growth or sales at a B2B product-led or self-serve SaaS product
• Taken a product to market, or grown one, with a measurable result you can walk us through
• Strategic GTM thinking: you can identify ICPs, define value propositions and choose the right channels for each
• Data-driven: you define KPIs up front, analyse funnels and cohorts, and iterate on the results
• Closed B2B deals yourself, full-cycle from prospecting to close
• Strong design skills: brand, marketing assets and UI/UX, with a portfolio of work you made yourself
• Hands-on with Meta, TikTok, Google, X and LinkedIn ads: campaign setup, creative testing, targeting and attribution, with ROAS and acquisition cost you can show
• A technical background: you've shipped code, and you're comfortable with APIs, SQL and product analytics
• Built GTM automations and internal tooling that removed manual work
• Extremely AI-pilled outside of code: you use models daily for research, writing, design, analysis and ops, and have opinions on what works
• Built a community or run events that drove signups, customers or deals
• A strong network in London across creative, marketing, agency or startup circles
• Extremely high agency: you find the problem, decide what to do and ship it without being asked

Nice to have

• Grown a social presence, personally or for a company, and led content strategy, creation and posting
• Worked on a creative, media or AI product
• Experience with lifecycle marketing, SEO or GEO/AEO (visibility in LLM answers)
• Founding or early GTM hire at a startup, or equivalent ownership inside a larger company

Our tools

Figma/Paper, PostHog, LLM and generative media APIs